Callbell

Callbell

Callbell is a multichannel customer messaging platform that centralizes WhatsApp, Messenger, Instagram, Telegram and TikTok chats in one shared team inbox for support and sales.

Tags
SAASai-customer-serviceai-crmai-chatbotai-social-media
Last Updated Nov 10, 2026

About

Callbell is a multichannel messaging platform that lets businesses handle customer conversations from WhatsApp, Facebook Messenger, Instagram Direct, Telegram and TikTok in a single shared inbox. Instead of juggling separate apps and devices, support and sales teams can reply to every message from one place, on any device.

The product is built around four modules: a chat management inbox, a no-code chatbot builder, a WhatsApp broadcast tool for campaigns, and an API with webhooks for connecting to company CRM or ERP systems. Chats can be routed automatically to the right department, and statistics help managers track team performance. Callbell also provides a website chat widget that lets visitors pick their preferred messaging app. The company behind the product, Callbell SAS, was founded in 2019 and operates from Europe at callbell.eu.

Key Features

Shared multi-agent inbox: Multiple teammates manage WhatsApp, Messenger, Instagram, Telegram and TikTok conversations from one platform, with a mobile app for staying connected on the go.
Automatic chat routing: Conversations are directed to the department or team member responsible for that function, so customers reach the right person without manual handoffs.
No-code chatbot builder: A visual flow builder automates sales and support conversations across the supported messaging apps, from first contact through to closing.
WhatsApp broadcast module: Businesses import contacts via CSV, add text with an image or document, and send mass promotional or informational messages, then review performance indicators.
API and webhooks: Callbell integrates with corporate CRM and ERP systems and supports scheduled messages and tasks through its APIs, plus an official Zapier integration for automations.
Statistics and reporting: Built-in analytics let managers evaluate team performance and monitor communication across channels.
Website chat widget: A widget can be installed on a site so visitors choose their preferred messaging app to contact the business.

Pricing & Fees

  • Pricing: Multiagent Chat at $15 per user per month and Multiagent Chat Plus at $20 per user per month; the Enterprise plan is custom-priced. WhatsApp usage starts from $22 per month in consumable credits, Instagram Direct is $22 per month, the bot builder is $65.55 per month, and broadcasts cost $0.02 per contact reached.
  • Free plan and trial: A free plan is available starting at €0 per month, and the chat management module can be tried free for 7 days without feature restrictions; no credit card is required.
  • Enterprise capabilities: Larger plans add ChatGPT integration, SAML/SSO authentication, dedicated support and support for 50+ agents.
  • Channels: WhatsApp Business, Facebook Messenger, Instagram Direct, Telegram and TikTok accounts can all be connected; installing the website widget is optional and separate from channel connections.

Who It's For

Callbell suits customer support managers, sales teams and marketing staff at small and mid-sized businesses that receive high volumes of messages across multiple apps. Typical users include retailers handling pre- and post-sales questions, hotels converting booking inquiries, medical clinics scheduling patients, schools communicating with families, and recruiting teams reaching candidates. It is most useful for organizations that want one collaborative inbox instead of individual employees answering chats from personal accounts.

FAQ

What is Callbell?Callbell is a multichannel messaging platform that centralizes WhatsApp, Messenger, Instagram, Telegram and TikTok conversations in a shared team inbox, with chatbot automation, broadcasts and analytics.

Does Callbell have a free plan?Yes, Callbell offers a free plan starting at €0 per month, plus a 7-day free trial of the chat management module with no feature restrictions and no credit card required.

How much does Callbell cost?Paid plans are $15 per user per month (Multiagent Chat) and $20 per user per month (Multiagent Chat Plus), with a custom-priced Enterprise tier; WhatsApp channel costs start at $22 per month in consumable credits.

Which channels and integrations does Callbell support?It supports WhatsApp Business, Facebook Messenger, Instagram Direct, Telegram and TikTok, and connects to external systems through APIs, webhooks and an official Zapier integration.

Do I have to install the Callbell widget to use it?No, the website widget is optional; businesses can connect channels such as WhatsApp Business or a Facebook page without installing the widget, and vice versa.