Brevo

Brevo

Brevo is an all-in-one customer engagement platform for email and SMS marketing, WhatsApp, marketing automation, CRM, live chat, and transactional messaging.

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ai-email-marketingai-marketingai-crmfreemium
Last Updated Nov 10, 2026
Brevo screenshot

About

Brevo is a multi-channel customer engagement platform that combines email marketing, SMS, WhatsApp campaigns, marketing automation, CRM, live chat, and transactional messaging in a single product. It addresses a common problem for growing businesses: managing marketing, sales, and customer data across disconnected tools. More than 600,000 customers use Brevo to run campaigns and manage customer journeys from one place.

The company was founded in 2012 by Armand Thiberge and was originally named Sendinblue; it was renamed Brevo on 4 May 2023 as the product expanded beyond email marketing. Brevo is a certified B Corp, holds ISO 27001 certification, and operates servers located in the EU with privacy practices aligned to GDPR, CASL, and CCPA. Beyond campaigns, Brevo includes a customer data platform, loyalty and mobile wallet features, VoIP phone, a chatbot, and a set of AI agents called Aura that assist with marketing, sales, data analysis, and customer conversations. The product is available in English, French, German, Spanish, Italian, and Portuguese.

Key Features

Email marketing: A drag-and-drop campaign editor with ready-made templates, advanced segmentation, and reporting on opens and clicks.
Marketing automation: Multi-step automated workflows, A/B testing, send-time optimization, and web and event tracking (Standard plan and above).
Transactional messaging: Real-time email, SMS, and WhatsApp messages triggered via SMTP relay and API for order confirmations and other system events.
Sales CRM and management: Custom pipelines, deal automation, chat, and a Sales Assistant AI agent that enriches contacts and drafts sales emails.
Multiple engagement channels: SMS marketing, WhatsApp campaigns, web and mobile push notifications, live chat, chatbot, VoIP phone, and a meetings scheduling tool.
Aura AI agents: Marketing, sales, data analysis, and conversation assistants that generate copy, auto-segment audiences, answer plain-language data questions, and summarize live chats.
Brevo Data Platform and loyalty: A customer data platform to unify and activate contact data, plus integrated loyalty programs and mobile wallet support for enterprise customers.

Pricing & Fees

  • Pricing: Brevo offers Free, Starter, Standard, Professional, and Enterprise plans. Starter starts at $9/month, Standard at $18/month, and Professional at $350/month (USD "from" prices; annual billing is about 10% cheaper), while Enterprise uses custom pricing. Check brevo.com/pricing for current figures.
  • Free plan: A free-forever plan is available with no credit card required, aimed at individuals and solopreneurs building an online presence.
  • Integrations: Brevo connects with more than 150 tools including Shopify, WordPress, Stripe, and Zapier, and offers an open API, SDKs, and developer documentation.
  • Plan progression: Starter includes from 5,000 emails per month; Professional raises the volume to 150,000+ emails and adds WhatsApp, web push, multi-user access, and contact scoring; Enterprise adds SSO/SAML, dedicated IP, and the loyalty engine.

Who It's For

Brevo targets a wide range of users, from solopreneurs on the free plan to mid-market and enterprise companies with a million or more contacts. Ecommerce and retail businesses use it to recover abandoned carts and personalize product recommendations, while sales teams use the CRM and Sales Assistant to manage pipelines. Developers can build on the open API and SDKs, and restaurants, travel companies, and agencies run loyalty programs and segmented campaigns on the platform. Small businesses get guided automation and templates, while enterprise customers receive tailored onboarding and full data control.

FAQ

What is Brevo?Brevo is an all-in-one customer engagement platform for email and SMS marketing, WhatsApp campaigns, marketing automation, CRM, live chat, and transactional messaging; it was formerly known as Sendinblue.

Does Brevo have a free plan?Yes, Brevo offers a free-forever plan with no credit card required, intended for individuals and solopreneurs building an online presence.

How much does Brevo cost?Paid plans start at $9/month for Starter, $18/month for Standard, and $350/month for Professional in USD, with custom pricing for Enterprise; prices vary by volume, seats, add-ons, and currency.

What tools does Brevo integrate with?Brevo integrates with more than 150 tools, including Shopify, WordPress, Stripe, and Zapier, and provides an open API, SDKs, and developer guides for custom integrations.

How does Brevo handle data security and privacy?Brevo is ISO 27001 certified, hosts its servers in the EU, and maintains privacy practices supporting GDPR, CASL, and CCPA compliance.