Botsify is a white-label AI chatbot and agent platform that lets agencies build, brand, bill, and resell AI agents across WhatsApp, web, Instagram, Slack, and thousands of tools.
About
Botsify is a white-label AI chatbot and agent platform built for agencies that want to sell conversational AI under their own brand. Instead of developing chatbot infrastructure from scratch, an agency can configure agents for a client's industry, deploy them across messaging channels, and bill the client on a recurring basis, all while Botsify remains invisible to the end customer.
The platform works in four layers: build, brand, bill, and scale. For building, agencies pick a client's vertical and niche, describe the agent in a sentence, and Botsify generates the system prompt, indexes the client's documents and web pages, connects tools such as Calendly or HubSpot, and deploys the agent to channels like WhatsApp, Instagram, web chat, email, and SMS. For branding, agencies use their own domain and logo with no "powered by" attribution. Billing supports subscriptions, token markup, MCP call markup, and setup fees on one invoice. Botsify also offers a done-for-you agent service where its team handles the build and optimization.
Key Features
Pricing & Fees
- Pricing: The Done-for-You plan is listed at $149/month or $1,490/year, including unlimited AI agents, 30,000 message credits per month, 60 minutes of voice calls, scheduled agents, document and web search integration, and a dedicated success manager. Agency white-label pricing is listed separately on the official site.
- Usage controls: Usage-based billing controls are included, and unlimited credits are available by bringing your own API key (BYOK).
- Free tier / trial: Agencies can book a 15-minute growth call demo; free-trial terms for end clients are set by the agency itself (7, 14, or 30 days).
- Voice support: The done-for-you plan includes 60 minutes of voice calls per month and 3 months of chat history.
Who It's For
Botsify is aimed primarily at digital agencies and consultants who want to resell AI chatbots and agents under their own brand and collect recurring revenue from clients. It suits teams serving local businesses in verticals such as dental clinics, medspas, restaurants, hotels, law firms, and e-commerce stores, where agents handle intake, appointment booking, lead qualification, pricing questions, and support. Businesses that prefer not to build agents themselves can instead use Botsify's done-for-you service, which handles strategy, automation, and ongoing optimization.
FAQ
What is Botsify?Botsify is a white-label platform for building, deploying, and reselling AI chatbots and AI agents, aimed at agencies that want to sell conversational AI under their own brand.
How much does Botsify cost?The Done-for-You agent plan is listed at $149/month or $1,490/year; separate agency white-label pricing is available on the Botsify website.
Which channels and integrations does Botsify support?Agents can be deployed on WhatsApp, Instagram, web chat, email, SMS, Messenger, Telegram, and Slack, and connected to tools such as Calendly, Stripe, HubSpot, and Gmail, with 600+ additional connections available through MCP.
Can agencies resell Botsify under their own pricing?Yes, agencies set their own subscription prices, token and MCP markups, setup fees, and free-trial terms, and clients are invoiced by the agency rather than by Botsify.
Does Botsify support multiple clients?Yes, the platform is multi-tenant from day one, with each client's data, agents, and billing fully isolated and managed from a single operator dashboard.
Related Tutorials
View all →
Related Tools
View all →
DeepEval by Confident AI - LLM Evaluation Framework Open-source LLM evaluation framework with 50+ plug-and-play metrics for AI agents, RAG, chatbots, and more. 
imini - AI Assistant iMini AI is a versatile AI assistant that helps with various tasks, from answering questions to generating content. It's designed to boost productivity and creativity. 
智谱清言 (ChatGLM) 智谱清言 is a Chinese conversational AI assistant built on Zhipu AI's GLM large language model, combining chat, agents, and multimodal creation tools in one platform. 
DocsBot AI DocsBot AI is a platform for building custom AI chatbots and agents trained on your documentation, delivering answers and taking actions for customers and internal teams. 
Chatbase Chatbase is an AI agent platform for customer experience that lets businesses build, deploy, and optimize no-code support, sales, and product guidance agents across chat, email, WhatsApp, Slack, and voice.