SiteGPT builds custom AI chatbots trained on your website content, documentation, and files to answer visitor questions, capture leads, and automate customer support around the clock.
About
SiteGPT is a platform for building AI chatbots that answer customer questions using a company's own content rather than general model knowledge. The problem it addresses is straightforward: generic chat tools often give vague or wrong answers, while custom-built bots are hard to maintain, and human support teams take months to train and can be overwhelmed by ticket volume. SiteGPT's chatbots respond instantly, at any hour, based only on the material a business supplies.
Setup follows three steps. A user enters a website URL for SiteGPT to scan, uploads files, or pastes raw text; the platform then converts that material into the chatbot's knowledge base. The bot is embedded on one or more sites via a provided embed code, and chat history plus feedback can be used to refine answers over time. SiteGPT supports more than 95 languages and offers a REST API, an MCP server, a command-line interface, and SDKs, so chatbots can also be created and managed programmatically by other software or AI agents.
Key Features
Pricing & Fees
- Pricing: Three self-serve plans on the pages reviewed: Starter at $59/month (or $39/month billed yearly at $468/year), Growth at $129/month (or $79/month billed yearly at $948/year), and Scale at $429/month. Higher tiers and agency arrangements are described on the official pricing page.
- Free trial: Every self-serve plan starts with a 7-day free trial; a credit card is required and the subscription can be cancelled anytime before it ends.
- Plan limits: Starter covers 1 chatbot, 1 user, up to 4,000 GPT-4.1-mini messages (or 400 GPT-4.1 messages) per month, and up to 1,000 pages of training content; Growth covers 2 chatbots, 4 team members, 10,000 messages, 10,000 pages, API access, and the iOS app. A page equals 2,500 cleaned characters of source content.
- Extra messages: Packs of 5,000 additional messages cost $59/month.
- Security: SiteGPT states it is SOC 2 Type II examined, GDPR certified, and HIPAA assessed, with encrypted, access-controlled data that is not used to train AI models.
Who It's For
SiteGPT suits support and success teams at SaaS companies that want documentation-driven chat on their marketing site, in-app, or help center without building a custom bot. E-commerce and retail businesses can use it to deflect routine tickets and collect leads, while agencies can run chatbots for multiple clients under one account. Technical teams benefit from the API, CLI, MCP server, and SDKs for programmatic management, and hybrid teams that still need human escalation on channels like Slack, WhatsApp, Crisp, or Zendesk will find that workflow supported.
FAQ
What is SiteGPT?SiteGPT is a tool for creating AI chatbots trained on a company's own website content, files, and text, which are embedded on the company's sites to answer visitor questions automatically.
How much does SiteGPT cost?Self-serve plans start at $59/month for Starter (or $39/month billed yearly), with Growth at $129/month and Scale at $429/month; every plan begins with a 7-day free trial requiring a credit card.
Does the chatbot stay current when website content changes?Yes, SiteGPT supports automatic syncing on monthly, weekly, or daily schedules depending on the plan, and chatbots can also be retrained manually at any time from the dashboard.
Which tools does SiteGPT integrate with?Native integrations include Slack, Crisp, Zendesk, Google Chat, Messenger, Freshdesk Messaging, and Zoho SalesIQ, plus a REST API, MCP server, CLI, and SDKs for custom workflows.
How does SiteGPT handle data privacy?The company states that data is encrypted and access-controlled, is never used to train AI models, and that the service is SOC 2 Type II examined, GDPR certified, and HIPAA assessed.
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