Salesforce Einstein is the AI layer of the Salesforce CRM platform, combining agents, unified customer data, and automation to support sales, service, marketing, and commerce teams.
About
Salesforce Einstein is the artificial intelligence capability built into Salesforce, the customer relationship management platform sold by Salesforce, Inc. It addresses a common enterprise problem: customer information is scattered across sales, service, marketing, and commerce systems, making it hard for teams to act on a complete picture of each customer. Einstein brings AI agents, predictive models, and generative AI into that same environment.
At a high level, Einstein works on top of Salesforce's broader architecture. Customer 360 maintains a single shared record of each customer, Data 360 consolidates enterprise data from multiple sources in real time, and Agentforce provides the platform for building and deploying AI agents that can complete tasks end to end. Salesforce describes this combined approach as the "Agentic Enterprise," where software agents handle research, validation, and repetitive work within guardrails administrators define, while people focus on decisions that require judgment. The result is a CRM where AI assistance is embedded directly in existing workflows rather than bolted on as a separate tool.
Key Features
Pricing & Fees
- Pricing: Salesforce Foundations includes Agentforce at no cost to get started. Consumption pricing runs $500 per 100,000 Flex Credits or $2 per conversation (US dollars). Per-user Agentforce add-ons cost $125 per user per month, and Agentforce Industries add-ons cost $150 per user per month.
- Free tier: A free starting option is available with no credit card required and no software to install.
- Flexible buying models: Customers can choose Pay-As-You-Go, pre-purchase of usage for the contract term, or a committed baseline, with a Digital Wallet for tracking usage.
- Pricing disclaimer: Salesforce notes that published pricing is for information purposes and is subject to change, and recommends contacting a sales representative for details.
Who It's For
Salesforce Einstein suits mid-size and large organizations already running or evaluating Salesforce as their CRM. Typical users include sales teams that want agents to assist with pipeline management, customer service leaders seeking 24/7 automated resolution, marketing teams personalizing campaigns from unified customer data, and commerce teams running AI-supported storefronts. It also serves developers and administrators who build custom agents and applications on the Salesforce Platform, and small businesses that want an integrated CRM with AI included from the start.
FAQ
What is Salesforce Einstein?Salesforce Einstein is the AI capability set within the Salesforce CRM platform, covering predictive AI, generative AI, and autonomous agents that work across sales, service, marketing, and commerce data.
Is there a free version of Agentforce?Yes. Salesforce Foundations provides Agentforce at no cost to get started, and a free trial of the platform is available without a credit card.
How is Agentforce priced?Agentforce offers consumption pricing at $500 per 100,000 Flex Credits or $2 per conversation, plus per-user add-ons at $125 per user per month ($150 for Industries clouds), with rates subject to change.
Which platforms and tools does AIforce work with?AIforce brings Salesforce context and actions into interfaces including Slack, Microsoft Teams, and Claude, and offers a Headless Toolkit with MCP servers, APIs, and developer tools for custom integrations.
How does Salesforce handle data trust and governance for agents?Agents operate within the permissions, business rules, and guardrails a company already defines in Salesforce, and Data 360 supplies harmonized, trusted data as context before agents act.
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