Tars is a no-code AI agent platform that automates customer support and sales conversations across web, WhatsApp, SMS, email, and voice for mid-size and enterprise businesses.
About
Tars is a no-code AI agent platform, built by Tars Technologies Inc., that automates customer support and customer acquisition through conversational AI. It addresses a common failure of traditional support metrics: high deflection or fast response times often hide the fact that customers did not actually get what they came for. Tars frames every conversation around a single outcome question, did the visit serve its purpose, rather than ticket counts alone.
Teams use a visual drag-and-drop Agent Builder to configure what an AI agent knows, how it behaves, when it escalates, and which tools it can call. The same agent runs across web chat, WhatsApp, SMS, email, and voice, with the conversation thread carrying between channels instead of restarting. Tars reports more than 800 global brands as customers, including Vodafone, American Express, and the State of Indiana, and has automated over 60 million conversations across 10+ countries.
Key Features
Pricing & Fees
- Pricing: Freemium at $0/month with 50 conversations, 5 knowledge bases, and basic LLM models; Premium at $499/month (500+ conversations tier, scaling to 10K) with 20 knowledge bases and live chat support; Enterprise at custom pricing with HIPAA, ISO, and SOC 2 compliance, SSO, and dedicated account management. Yearly billing offers a 17% discount.
- Free tier available: The Freemium plan supports individuals and small businesses with 50 conversations per month, data encryption, and 1 month of data retention.
- Paid add-ons: Live Chat is $600/year per seat (Premium and Enterprise only); professional support services run $5,000/year per agent for Premium buyers.
- Industry coverage: Tars publishes agent use cases for finance and banking, insurance, government, healthcare, telecom, education, retail, and real estate.
Who It's For
Tars targets mid-size to enterprise teams that handle high volumes of customer support or lead qualification. Typical users include support managers at banks handling disputes, healthcare providers booking appointments after hours, government agencies logging service requests, and telecom or retail teams recommending plans and processing returns. Marketing and admissions teams also use it to capture and qualify website visitors around the clock. Organizations needing compliance assurances such as HIPAA or SOC 2 will find those on the Enterprise plan, while smaller teams can start on the free tier.
FAQ
What is Tars?Tars is a no-code AI agent platform from Tars Technologies Inc. that automates customer support and sales conversations across channels including web, WhatsApp, SMS, email, and voice.
Does Tars have a free plan?Yes, a Freemium plan costs $0 per month and includes 50 conversations, 5 knowledge bases, and basic LLM models; paid Premium plans start at $499 per month and Enterprise pricing is custom.
Which channels and integrations does Tars support?One agent deployment covers web, WhatsApp, SMS, email, and voice, and the platform offers 820+ pre-built tool integrations plus custom tools built with CodeKit.
How does Tars test agents before they go live?Users generate synthetic conversation datasets, run simulated multi-turn conversations with realistic personas, and score responses using LLM-judge evaluators validated against human annotation, with changes verified in staging first.
What security and compliance options does Tars offer?Premium plans include ISO and SOC 2 compliance, while Enterprise plans add HIPAA compliance, SSO, role-based access control, and configurable data retention.
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