Numa
Numa is an AI operating system for car dealerships that answers calls and texts, books service appointments, and flags at-risk customers to protect CSI scores.
About
Numa is an AI platform built specifically for car dealerships, designed to solve a familiar operational problem: customers call and text the service department, messages go unanswered, appointments are missed, and customer satisfaction (CSI) scores suffer as a result. Numa positions itself as an "AI Operating System for Car Dealerships" that captures every inbound call and text, books appointments with follow-up, and flags at-risk customers before they appear in a survey result.
The product works by connecting to a dealership's existing systems — its dealer management system (DMS), CRM, and scheduler — so that AI agents can respond to customers with full history and context rather than generic scripts. Beyond answering, the platform coordinates work across departments, surfaces declined or unsold service work for follow-up, and provides a real-time satisfaction indicator called LiveCSI so managers can intervene while the customer is still on site. Numa is developed by NumberAI, Inc., a US-based automotive AI company. It is not affiliated with unrelated companies that share the name, such as NUMA Paris or Numa Stays.
Key Features
Pricing & Fees
- Pricing: Not publicly listed on the pages we reviewed; check the official site for current plans.
- Scale: Numa reports that 1,300+ dealership rooftops use the platform, with more than 1 billion calls and texts handled and an 80%+ appointment booking rate.
- Integrations: Connects with major DMS platforms — including CDK, Tekion, Reynolds & Reynolds, Dealertrack, and Xtime — with roughly 90% DMS coverage across the industry.
- Deployment: Most dealerships go live within 2–3 weeks, according to the company.
- Reported outcomes: Case studies on the official site cite results such as Tacoma CDJR improving CSI by 20 points and Michael's Subaru of Bellevue rising from the 50th to 90th percentile in appointment satisfaction within three weeks.
Who It's For
Numa is built for franchise car dealerships and multi-rooftop dealer groups, with its strongest use cases in fixed operations and service departments. Typical users include service managers trying to clear voicemail backlogs, service advisors juggling calls and repair-order follow-up, and dealer principals or general managers accountable for CSI scores and customer-pay revenue. It suits groups like Fox Motors, which deployed the platform across 40 stores, as well as single-rooftop stores wanting faster customer response times and fewer missed calls.
FAQ
What is Numa?Numa is an AI platform for car dealerships that integrates with a dealership's CRM and DMS to capture every call and text, book appointments, flag at-risk customers, and coordinate work across departments to improve CSI.
How much does Numa cost?Pricing is not publicly listed on the pages reviewed; interested dealerships need to request a demo through the official site.
What systems does Numa integrate with?Numa connects to major DMS platforms including CDK, Tekion, Reynolds & Reynolds, Dealertrack, and Xtime, and also works with dealership CRM and scheduling systems, with about 90% DMS coverage.
How is Numa different from a basic AI phone-answering service?Numa's Voice AI connects to the DMS in real time and answers with the customer's full context, resolving the request and writing it back to the DMS instead of only greeting the caller and transferring the call.
How long does it take to get started with Numa?The company states that most dealerships go live within two to three weeks.