Claap is an AI sales platform that records calls, meetings and emails, fills CRM fields automatically, scores calls against sales frameworks, and exposes everything to AI agents.
About
Claap 2.0 is an AI-powered sales conversation platform that records every call, meeting and email a revenue team touches, converts those conversations into structured CRM data, and makes the resulting context available to AI agents. The core problem it addresses is that sales conversations hold the real truth about deals, but that information usually stays trapped in recordings and reps' memories instead of living in the CRM where leaders, forecasters and automation tools can use it.
At a high level, Claap captures conversations from Zoom, Google Meet, Microsoft Teams, dialer calls and even in-person meetings via a mobile app, with or without a visible bot. After each conversation, it writes next steps, blockers and qualification fields back to Salesforce or HubSpot, scores calls against frameworks like MEDDPICC or BANT, and exposes the structured history through an MCP server, REST API and connectors so agents in Claude, ChatGPT or Slack can query it. Claap is developed by the team behind lemlist.
Key Features
Pricing & Fees
- Pricing: Claap uses a freemium model. The Basic plan is free (10 videos per user, 300 total minutes), Pro costs $40 per license monthly ($32 billed yearly), Business costs $75 per license monthly ($60 billed yearly), and Enterprise is custom-priced.
- Compliance: The site states SOC 2 Type II and GDPR compliance, and that Claap does not train its models on customer data.
- Free tier and trial: A free Basic plan plus a free start option on paid plans are available, and free Basic licenses can be mixed with paid licenses in one workspace, so teams only pay for people who record.
- Integrations: Zoom, Google Meet, Microsoft Teams, Salesforce, HubSpot, Slack, Claude, ChatGPT, Zapier, Make, n8n, Aircall, Ringover and lemlist VoIP are supported.
- Language coverage: Transcription is available in 99+ languages on Pro plans and above.
Who It's For
Claap 2.0 is built primarily for B2B sales organizations: sales leaders who want call scoring and deal-risk visibility, account executives who want follow-ups and CRM updates handled automatically, RevOps teams that need structured conversation data for automations, and customer success managers tracking account health. The company reports that more than 10,000 sales reps use it, with named customers including Revolut, Qonto and Weglot. Published case examples cite outcomes such as 10+ hours saved per rep per week at Weglot and 26% higher deal value at Ronspot.
FAQ
What is Claap 2.0?Claap 2.0 is an AI sales platform that records calls, meetings and emails, writes structured data into Salesforce and HubSpot, scores calls against sales methodologies, and exposes the conversation history to AI agents via MCP and an API.
Does Claap have a free plan?Yes, the Basic plan is free and includes 10 videos per user and 300 total recording minutes, and free Basic licenses can be mixed with paid recording licenses in the same workspace.
Which meeting platforms and CRMs does Claap work with?Claap records Zoom, Google Meet and Microsoft Teams meetings, dialer calls from providers such as Aircall and Ringover, and in-person meetings from its mobile app, and it syncs fields to Salesforce and HubSpot.
Can Claap record meetings without a bot joining?Yes, Claap can record online meetings bot-free through its desktop app and Chrome extension, with an optional visible bot for teams that prefer one.
How does Claap handle data privacy?The company states it is SOC 2 Type II certified, GDPR compliant, and does not train models on customer data, with an Enterprise plan adding SSO, SCIM provisioning and a public API.
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