Voxpopme is a consumer intelligence platform that turns video surveys, live interviews, and AI-moderated conversations into qualitative insights for enterprise research teams.
About
Voxpopme is a consumer intelligence and qualitative research platform that captures what customers actually say on video and turns those conversations into evidence for business decisions. It addresses a common gap in market research: traditional surveys show what happened but rarely explain why, and open-ended text answers lose the emotion and context behind consumer behavior. By collecting self-recorded video responses, running live in-depth interviews, and using AI to analyze the results, Voxpopme helps teams replace assumptions with direct customer input.
The company was founded in 2013 and operates from Park City, Utah, USA and Birmingham, UK. The platform covers the full qualitative workflow in one place: participant recruitment through its own consumer community, data collection via video surveys, an AI moderator, and live interviews, then AI-powered analysis, and finally stakeholder-ready outputs such as showreels and reports. A centralized repository and an AI research agent called Compass let teams search and synthesize findings across every study. Voxpopme holds ISO 27001 and ISO 9001 certifications and is used by more than 300 companies, including McDonald's, Microsoft, Verizon, and Mars.
Key Features
Pricing & Fees
- Pricing: Not publicly listed on the pages we reviewed; check the official site for current plans. The pricing page offers a "Request Pricing" flow and a free trial option.
- Certifications: ISO 27001 and ISO 9001 certified, and the platform supports GDPR compliance for consumer research.
- Participant community: Recruitment runs through Voxpopme's own consumer research community rather than relying solely on third-party panels.
- Positioning: Best suited to B2C brands; the platform is designed for consumer research rather than B2B audiences.
Who It's For
Voxpopme serves insights, marketing, product, innovation, and user experience teams at primarily B2C companies. Typical users include insights managers running concept, ad, and product testing; product teams validating features and messaging; innovation groups doing early-stage ideation and co-creation; and CX teams mapping journeys and touchpoints. It is used across consumer packaged goods, consumer tech, food and beverage, retail, financial services, hospitality, and media. Organizations that need fast, scalable qualitative evidence — and a searchable record of past research — will find the platform most relevant.
FAQ
What is Voxpopme?Voxpopme is an enterprise consumer intelligence platform for qualitative market research, combining video surveys, live interviews, AI-moderated interviews, and AI analysis into a single workflow.
How much does Voxpopme cost?Pricing is not publicly listed on the pages reviewed; the vendor offers a request-pricing process and a free trial through the official site.
Does Voxpopme work with Zoom and Google Meet?Yes, the Voxpopme Recorder works with both Zoom and Google Meet for live interview capture.
How is Voxpopme different from a standard survey tool?Standard surveys capture structured or text answers, while Voxpopme records open-ended video responses and uses AI to surface themes, sentiment, and clips that preserve emotion and context.
Is Voxpopme secure and compliant?The company is ISO 27001 and ISO 9001 certified and supports GDPR compliance for consumer research data.
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