folk is an AI-powered CRM for startups, agencies, and small-to-midsize sales teams, combining pipeline management, outreach sequences, contact enrichment, and AI sales assistants.
About
folk is a CRM platform built around AI assistance for the full sales workflow, from prospecting and enrichment to outreach, pipeline tracking, and deal closing. It targets teams that find traditional CRMs heavy to maintain, by automating data entry and relationship tracking so sellers spend less time updating records and more time talking to customers.
The product covers four stages in one place: finding and qualifying leads, engaging them across channels such as LinkedIn, Gmail, WhatsApp, and Instagram, recording phone calls, and managing pipelines collaboratively. AI assistants handle groundwork like syncing LinkedIn research, finding emails and phone numbers, scoring leads against an ideal customer profile, and generating relationship summaries. folk also offers a Chrome extension (folkX), mobile and desktop apps, an API, MCP support, and more than 5,000 integrations. It is aimed at startups, agencies, solopreneurs, founders, and small to midsized sales teams.
Key Features
Pricing & Fees
- Pricing: Three paid plans, per member per month. Standard costs $24 billed yearly or $30 monthly; Premium costs $48 yearly or $60 monthly; Enterprise starts at $80 yearly or $100 monthly. Yearly billing saves 20%. Free trials are available on Standard and Premium.
- AI and enrichment allowances: Standard includes 500 enrichment finds and 2,000 AI magic fields per month; Premium raises this to 1,000 and 5,000 respectively, plus 10,000 workflow assistant runs. Enterprise limits are custom.
- Platform availability: Web, mobile app (new), desktop app, Chrome extension, REST API, MCP, and Zapier/Make apps.
- Support tiers: Enterprise adds 1:1 onboarding with a dedicated account manager, custom integrations, and priority support.
Who It's For
folk is designed for sales teams at startups and small-to-midsized companies, agencies, partnership teams, and solo founders who need a CRM they will actually keep up to date. Typical use cases include social selling on LinkedIn, outbound email campaigns, WhatsApp-based relationship management, and field sales follow-up. Teams that rely heavily on LinkedIn prospecting or that want AI to draft summaries and score leads will find the assistant features most relevant, while the pricing model suits teams that want per-member costs they can predict.
FAQ
What is folk?folk is an AI-powered CRM that covers prospecting, enrichment, multi-channel outreach, call recording, and pipeline management in a single platform for small and midsized sales teams.
How much does folk cost?Standard is $24 per member per month billed yearly ($30 monthly), Premium is $48 yearly ($60 monthly), and Enterprise starts at $80 yearly ($100 monthly). Free trials are offered for Standard and Premium.
Which tools and channels does folk integrate with?It syncs with LinkedIn, Gmail, Outlook, and WhatsApp, includes a Chrome extension, and connects to more than 5,000 apps through integrations, plus a REST API and MCP support.
What do the AI assistants do?They can find and enrich contact data, score leads against your ideal customer profile, summarize relationship history, draft icebreakers, and automate repetitive workflow steps such as syncing LinkedIn research.
What are the limits on lower plans?Standard includes 500 enrichment finds, 2,000 AI magic fields, 2,000 messages per member per month, and shares only the last 30 interactions; custom objects, sequences, dashboards, and API access require Premium or above.
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