Aura is a design-first AI website and landing page builder that turns prompts into polished pages, with visual editing, CMS, SEO controls, and HTML or Figma export.
About
Aura (aura.build) is an AI website and landing page builder aimed at people who need well-designed web pages quickly. It generates landing pages, full websites, UI sections, and interactive web experiences from text prompts, then lets users refine the results visually and publish them with built-in SEO and CMS controls. The product is positioned as a design-first tool rather than a full-stack application generator.
At a high level, Aura works by combining prompts with optional reference material: templates, components, assets, design systems, snippets, and previous projects can all steer the generated output. After generation, users edit pages visually and export the result as standard HTML, Tailwind CSS, and vanilla JavaScript, or as Figma-ready files for further design work. The company states that Aura is used by 189,000 people worldwide, and it maintains a public comparison page against other AI builders such as Lovable, Figma Make, and v0. Aura's site includes documentation, a components library, an assets section, and a Discord community for support.
Key Features
Pricing & Fees
- Pricing: Not publicly listed on the pages we reviewed; check the official site for current plans.
- Billing model: Aura uses a prompt-credit system in which each prompt consumes one credit, regardless of which supported AI model is used.
- Export formats: Output is available as standard HTML, Tailwind CSS, vanilla JavaScript, and Figma-ready files.
- Reported user base: The vendor states that Aura is trusted by 189,000 users worldwide.
- Support channels: Documentation, a learning hub, and a Discord community are available through the official site.
Who It's For
Aura is intended for founders, designers, agencies, marketers, and independent builders who want polished front-end output without a long design cycle. Common use cases include premium landing pages, marketing websites, reusable templates and components, and CMS-backed pages that need SEO metadata before launch. Because Aura exports HTML and Figma files, it also suits teams that hand designs off to developers or continue work in Figma. It is not aimed at building full-stack applications with back-end logic.
FAQ
What is Aura?Aura is a design-first AI website and landing page builder that generates pages from prompts, supports visual editing, and exports to HTML or Figma.
How much does Aura cost?Pricing details are not publicly listed on the pages we reviewed; Aura uses a prompt-credit model where one prompt equals one credit, and current plans are on the official pricing page.
Can I export my Aura designs to other tools?Yes, Aura exports standard HTML, Tailwind CSS, vanilla JavaScript, and Figma-ready output.
Does Aura handle SEO and publishing?Yes, Aura lets users set page titles, keywords, and descriptions in the SEO tab of the Publish popover, and it supports publishing with custom domains and analytics.
How does Aura differ from tools like Lovable or v0?Aura is design-focused and centered on landing pages, websites, and exportable front-end output rather than full-stack app generation; the vendor publishes a detailed comparison on its site.
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