Durable
Durable is an AI website builder for small businesses and solo entrepreneurs that generates a professional site in seconds, with built-in SEO, CRM, bookings, and invoicing.
About
Durable is an AI-powered website builder and small business platform designed for people who need a professional online presence without hiring a developer or learning to code. The company, founded in 2021, says its tools are used by more than 3 million businesses.
The product works by asking users a few questions about their business—such as industry and business name—and then generating a complete website with written content, images, and a mobile-responsive layout in roughly 30 seconds. After generation, a drag-and-drop editor lets users adjust layouts, images, headings, and fonts without touching code. Beyond the website itself, Durable bundles business tools including a CRM, online bookings, invoicing, SEO automation, and AI assistants for blog posts and social content, aiming to replace several separate subscriptions with a single platform.
Key Features
Pricing & Fees
- Pricing: Durable uses a freemium model. The Free plan is $0 with a durable.site subdomain, 300 total AI credits, and a CRM limited to 10 customers. The Launch plan is $25/month (or $22/month billed yearly) with unlimited bookings, 1,000 AI credits per month, a free custom domain up to $20 in value, and unlimited CRM customers. The Grow plan is $49/month (or $41/month yearly) adding 5,000 monthly credits, unlimited team members, automatic site translation, a $40 domain credit, and one-on-one onboarding.
- Free tier available: A permanent free plan lets users test the builder and publish on a Durable subdomain.
- Custom domains: Paid subscriptions include a free custom domain, and existing domains can be connected in about five minutes.
- Trustpilot rating: Durable displays a 4.8-star rating on Trustpilot on its marketing pages.
Who It's For
Durable targets non-technical users who need to get online quickly: solo entrepreneurs testing a business idea, freelancers, consultants, and local service businesses such as salons, contractors, and coaches. It suits anyone who wants a working website plus bookings, invoicing, and customer management in one place rather than assembling separate tools. It is not intended as a general-purpose CMS or an enterprise web platform, so teams needing deep developer-level customization may find it limiting.
FAQ
What is Durable?Durable is an AI website builder and small business platform, founded in 2021, that generates professional websites from short business descriptions and includes CRM, bookings, invoicing, and SEO tools.
How much does Durable cost?Durable offers a free plan, a Launch plan at $25/month ($22/month billed yearly), and a Grow plan at $49/month ($41/month billed yearly), with discounts applied for annual billing.
Can I use Durable for free?Yes, the free plan includes a website on a durable.site subdomain, 300 total AI credits, and a CRM limited to 10 customers, making it suitable for testing an idea before paying.
Can I use my own domain and existing content?Yes, paid plans include a free custom domain (up to $20 in value on Launch, $40 on Grow), and an existing domain from another provider can be connected in about five minutes.
Is a Durable website optimized for search engines?Durable includes SEO features such as optimized metadata, auto-tagged headings, JSON-LD structured data, a sitemap and robots.txt, and mobile-optimized pages, along with keyword research and blog automation tools.
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