Vidyard is an online video platform for sales and marketing teams that combines personal video messages, AI avatars, hosting, and analytics to generate leads and engage customers.
About
Vidyard is an online video platform for business that helps revenue teams create, share, and measure video throughout the customer journey. The core problem it addresses is that text-based outreach such as plain email struggles to stand out, so Vidyard lets sales, marketing, and post-sales teams use personal video to win attention and build trust.
The platform works at a high level by letting users record webcam and screen videos, host and manage a business video library, and generate personalized videos at scale using AI avatars. Its Video Agent feature automates personalized video outreach based on buyer behavior, and engagement data flows back into CRM and marketing automation tools so teams know when to follow up. Vidyard offers a Chrome extension, integrations with tools such as Salesforce, HubSpot, Gong, and Marketo, and analytics that connect video performance to pipeline and revenue. The company positions the product for startups through enterprise buyers.
Key Features
Pricing & Fees
- Pricing: Vidyard uses a freemium model with a Free plan, a paid Starter plan, and Teams and Enterprise plans with custom pricing. Annual billing is advertised at a 30% discount compared to monthly, and Starter includes a 14-day trial.
- Free plan: The Free tier includes 15 AI videos, stock avatars, 3 custom AI avatars, limited automated video creation and delivery, video editing tools, and limited integrations, with no credit card required to sign up.
- Paid capabilities: Starter adds unlimited video recording, full video and team performance analytics, a branded sharing page, CTA templates, password-protected videos, and folder management.
- Reported results: Vidyard's site cites customer-reported outcomes of 25% higher close rates, 62% more engagement, and 300% higher click-through rates.
Who It's For
Vidyard is built primarily for revenue teams: sales development reps doing prospecting, account executives working deal progression, marketers hosting video content to convert viewers into leads, and customer success teams handling onboarding, QBRs, renewals, and product training. It also serves corporate communications teams delivering internal messages. The company names startups, mid-market, and enterprise company sizes as targets, with highlighted industries including SaaS, financial services, and consumer sales.
FAQ
What is Vidyard?Vidyard is an online video platform for business that provides video messaging, AI avatars, video hosting, analytics, and sales automation so teams can generate more leads and engage customers with video.
Does Vidyard have a free plan?Yes, Vidyard offers a Free plan with 15 AI videos, 3 custom AI avatars, limited automation, and video editing tools, with no credit card required to sign up.
Which tools does Vidyard integrate with?Vidyard integrates with 51 tools, including Salesforce, HubSpot, Gong, and Marketo, so video engagement data flows back into existing CRM and marketing automation systems.
How does Vidyard's AI work?Vidyard offers AI Avatars that generate personalized videos at scale and a Video Agent that automatically sends personalized video messages based on buyer behavior; the Video Agent is available as a paid add-on with unlimited AI videos.
What does Vidyard cost?Exact dollar amounts for the Starter plan and custom pricing for Teams and Enterprise were not fully specified on the pages we reviewed; check the official site for current plan prices.
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