Universe is an event ticketing platform that lets organizers sell tickets, manage general admission and timed-entry events, and reach audiences through Ticketmaster's marketplace.
About
Universe is a ticketing and event management platform for general admission and timed-entry events. It addresses the core problems organizers face when selling tickets directly: getting a branded checkout onto their own website, keeping ownership of customer data, managing events day to day, and reaching enough buyers to fill the venue.
The platform is part of the Ticketmaster ecosystem, which gives organizers the option to list events on Ticketmaster's marketplace and tap into its distribution network. Organizers can embed a ticket purchasing flow on their own site with a single code snippet, create and edit GA or timed-entry events in minutes, schedule recurring reports, and connect other tools through an open API and more than 5,000 partner integrations available via Zapier. Universe also provides local account teams and customer support across 19 countries and 9 languages.
Key Features
Pricing & Fees
- Pricing: The Starter and Standard plans both charge 2% + $0.59 per ticket; the Pro plan uses custom pricing with an à la carte feature selection. Fees exclude VAT and processing fees.
- Free for free events: Universe charges no service fees on free events, with zero setup costs, no hidden fees, and no termination fees.
- Fee flexibility: Organizers can absorb the service and processing fees into the ticket price or pass them on to buyers as a separate line item at checkout.
- Plan differentiation: Standard adds team permissions, cardholder presales, payment plans, tiered ticketing, and priority email support on top of Starter; Pro adds Ticketmaster listing, RFID access control, dynamic pricing, and onsite support options.
Who It's For
Universe is built for event organizers of nearly any size. Independent organizers running club nights, workshops, or community events can start on the Starter plan, while growing brands and businesses can use Standard features such as tiered ticketing and payment plans. Established organizers, attractions, and venues with complex needs can build a custom Pro package that includes Ticketmaster distribution, RFID access control, and onsite support. It is especially relevant for anyone running general admission or timed-entry events who wants branded direct ticket sales on their own website.
FAQ
What is Universe?Universe is a ticketing platform for general admission and timed-entry events that lets organizers sell tickets on their own website, manage events, and optionally list them on Ticketmaster.
How much does Universe cost?Starter and Standard plans cost 2% + $0.59 per ticket, while the Pro plan is custom priced; free events incur no service fees. Fees exclude VAT and payment processing fees, which vary by location.
Which platforms and integrations does Universe support?Universe supports ticket sales on organizers' own websites and Facebook, offers an open API, and connects to 5,000+ partner integrations through Zapier, plus up to 1,000+ distribution partners.
Does Universe let organizers keep customer data?Yes, Universe states that organizers own and control all of their customer data and can use it to grow their own brand.
Can fees be passed on to buyers?Yes, organizers using either Universe Payments or a Stripe integration can select a "pass fees to the buyer" option so fees appear as a separate line item at checkout.
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