Amazon PPC automation software that lets FBA sellers and agencies build rule-based advertising workflows across SP, SB, and SD campaigns with granular control.
About
Scale Insights™ is Amazon PPC automation software designed for FBA sellers, agencies, and aggregators who need to manage large advertising portfolios without manual bid adjustments. The core problem it addresses is scale: as sellers accumulate hundreds of campaigns across Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD), hands-on optimization becomes impractical.
The product was built by a team of five Amazon FBA sellers who report a combined revenue of more than $200 million, and that operational background shapes its design. Users define conditional, rule-based workflows — for example, raising bids when ACOS falls below a threshold, or pausing keywords after a set number of clicks without sales — and the software applies them continuously across campaigns. According to the vendor, it offers 11 algorithm types with more than 200 configurable parameters, and every plan includes mass campaign management, ads insights, and sales analytics.
Key Features
Pricing & Fees
- Pricing: Monthly plans in USD start at $78/month (Scale 5, 5 automated ASINs), then $98 (Scale 10), $178 (Scale 20), $288 (Scale 35), $388 (Scale 50), $548 (Scale 75), and $688 (Scale 100). Annual billing carries a 20% discount, and a "1% Plan" charges 1% of monthly ad spend for unlimited automated ASINs.
- Free trial: A 30-day free trial is available with no credit card required.
- Unlimited rules and actions: Every plan allows stacking as many algorithms as needed and making unlimited adjustments.
- Platform: Works with Amazon Sponsored Products, Sponsored Brands, and Sponsored Display ads.
Who It's For
Scale Insights is aimed at Amazon FBA sellers, advertising agencies, and brand aggregators managing significant ad spend, particularly those the vendor describes as 8- and 9-figure sellers. It suits advertisers who want conditional, multi-step automation rather than black-box optimization, since every rule and calculation is inspectable. Smaller sellers who only need automation on a handful of ASINs can use the entry-level plans, while large accounts with many ASINs can choose the ad-spend-based plan for unlimited automation coverage.
FAQ
What is Scale Insights?It is an Amazon PPC automation platform that applies user-defined, rule-based workflows to Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
How much does Scale Insights cost?Monthly subscriptions range from $78 (5 automated ASINs) to $688 (100 automated ASINs), with 20% off annual billing; an alternative plan charges 1% of monthly ad spend for unlimited automated ASINs.
Is there a free trial?Yes, Scale Insights offers a 30-day free trial and states that no credit card is required to start it.
How does billing count ASINs?Billing is based only on the ASINs you choose to automate — an account with 1,000 ASINs that automates 3 pays for just 3 — and automation follows the ASIN associated with each ad group.
Can users see what the automation will change?Yes, the software lets users preview pending changes before execution, review the step-by-step calculations behind each algorithm decision, and audit historical change logs.
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