Popl is an AI go-to-market platform for in-person events that lets B2B teams scan badges, capture and enrich leads, and sync them to CRMs like Salesforce and HubSpot.
About
Popl is a go-to-market platform built for in-person events, aimed at B2B sales and marketing teams that need to turn trade shows and conferences into measurable pipeline. The company positions its product around a common problem: teams invest heavily in events, but leads gathered on the show floor often arrive in the CRM late, incomplete, or not at all, which delays follow-up and hides the true return on event spend.
The platform works by combining a universal badge scanner with AI-driven data enrichment and native CRM synchronization. Users scan conference badges, business cards, and QR codes in a mobile app; Popl validates the capture, fills in missing contact details using a data engine backed by more than 20 data partners, and pushes qualified leads into systems such as Salesforce, HubSpot, or Marketo. Additional modules cover pre-event prospecting, in-person AI voice recording, digital business cards, and ROI reporting. Popl states that over 4 million professionals use its products and that its customers include a large share of Fortune 500 companies.
Key Features
Pricing & Fees
- Pricing: Not publicly listed on the pages we reviewed; check the official site for current plans. Popl asks teams to request pricing, and plans include unlimited events, the badge scanner, enrichment, self-serve integrations, and SOC 2 Type 2 security.
- Setup: Available as iOS and Android apps, with onboarding and a dedicated customer success manager on supported plans.
- Company background: Popl reports 4M+ professionals on its platform, 5,000+ customer teams, and adoption across 90% of Fortune 500 companies.
- Community and support: Popl runs a Slack community with more than 1,000 event marketers and publishes a knowledge hub, blog, and event marketing podcast.
Who It's For
Popl is designed for event marketers, field sales representatives, demand generation leaders, and sales operations teams at mid-market and enterprise B2B companies. Typical use cases include capturing and qualifying leads at trade shows, enriching attendee lists after an event, identifying high-value prospects before arriving on site, booking meetings during the event, and proving event ROI to leadership. The company notes customers across technology, insurance, financial services, and healthcare. Individual professionals can also use Popl's digital business card features for everyday networking.
FAQ
What is Popl?Popl is an AI go-to-market platform for in-person events that combines badge scanning, lead enrichment, digital business cards, and CRM synchronization for B2B sales and marketing teams.
How much does Popl cost?Pricing is not publicly listed on the pages reviewed; Popl asks prospective customers to request pricing through its official site, with plans covering unlimited events and team features.
Which CRMs does Popl integrate with?Popl offers native integrations with Salesforce, HubSpot, and Marketo, plus more than 30 other CRM and marketing automation platforms in total.
Does Popl work at any event, or only supported ones?The universal badge scanner is designed to read badges, business cards, and QR codes at any event without proprietary hardware or event-specific scanners.
How does Popl handle data security?Popl states that its plans include SOC 2 Type 2 enterprise-grade security, and enrichment data comes from its proprietary data engine and 20+ data partners.
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