Newbuilds is a platform by Marketer that connects residential development, sales, and after-sales work in one shared system, from the first site to the final warranty case.
About
Newbuilds is a software platform for residential development that brings land assessment, project development, sales, and after-sales service onto a single shared foundation. It is built by Marketer, a company operating the site marketer.tech, and is described as a Vergence company. The platform addresses a common problem in homebuilding: the same information about plots, homes, and buyers gets re-entered at every stage, creating duplicated work between teams that should be operating from the same data.
At a high level, Newbuilds organizes work around a phased platform covering land and insights, planning, production, activation, sales, and the ongoing buyer journey. A product called Manta acts as the intelligence layer, combining property data, buyer activity, and commercial signals so that decisions across the development draw on one connected picture. Teams can start with the modules they need and add more as their workflows grow, with Manta linking the data between them.
Key Features
Pricing & Fees
- Pricing: Not publicly listed on the pages we reviewed; check the official site for current plans.
- Sales process: Access begins with a demo request and a "request a walkthrough" form, where the vendor discusses relevant workflows, data, scope, and how to measure outcomes.
- Phased platform: The site presents the platform as covering seven phases, including plot, plan, produce, activate, sell, and update, spanning the full development lifecycle.
- Languages: The site offers English and Norwegian (EN/NO) interfaces.
Who It's For
Newbuilds is aimed at residential developers and homebuilders that manage multiple projects and stages at once. Typical users include land acquisition teams assessing sites and pricing, sales and marketing teams running campaigns against available inventory, and after-sales or customer care staff handling buyer choices, handover, and warranty cases. It suits organizations that want one shared data foundation across development phases instead of disconnected tools for land analysis, sales, and post-sale service.
FAQ
What is Newbuilds?Newbuilds is a platform by Marketer that connects residential development work—from the first site assessment to the final warranty case—across development, sales, and after-sales in one system.
Is Newbuilds free to use?No pricing is publicly listed on the pages reviewed. Access starts by booking a demo or requesting a walkthrough through the official site, and pricing details are discussed with the vendor.
What modules does Newbuilds include?The platform is organized into Land & Insights, Automated sales, and Buyer & after-sales modules, supported by the Manta data layer that connects their information and workflows.
Can teams adopt Newbuilds gradually?Yes. The vendor states that teams can start with the modules they need, and Manta connects the data and agreed workflows across those modules.
Who is behind Newbuilds?Newbuilds is operated by Marketer and is identified on the site as a Vergence company, with active LinkedIn and Instagram profiles under the marketer-technologies name.
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