Attio is an AI-native CRM that helps startups and revenue teams build pipeline, run outreach, automate workflows, and forecast revenue from a single customizable platform.
About
Attio is an AI-native customer relationship management platform designed for startups, revenue teams, and builders who need a CRM that goes beyond static contact storage. It addresses a familiar pain point: teams juggling spreadsheets, disconnected tools, and CRMs whose data models cannot adapt to how they actually sell. Attio unifies customer data, enriches records automatically, and layers AI agents on top so routine prospecting and research work happens without constant manual input.
The platform centers on a customizable data model, a context layer it calls Universal Context, and a workflow engine that automates revenue motions such as lead routing, enrichment, and outreach. Users can connect their inbox and calendar so Attio learns their business from day one, then build pipeline views, run sequences, and ask questions in natural language through its Ask Attio feature. A developer platform with an SDK, API, and MCP support allows teams to extend the system. Attio reports more than 30,000 customers, including startups, venture capital firms, and larger companies.
Key Features
Pricing & Fees
- Pricing: Free plan at $0 per user/month (up to 3 seats); Plus at $44 per user/month monthly or $35 billed annually; Pro at $99 monthly or $79 annually; Enterprise is custom-quoted and billed annually.
- Free tier: The Free plan includes real-time contact syncing, automatic data enrichment, and up to 3 seats, with no credit card required to start.
- Credits system: Plans include monthly seat credits (100 to 2,500 per user depending on plan) and workspace credits (250 to 10,000+), with paid credit add-ons available.
- Integrations: Native connections include email and calendar sync, Slack, ChatGPT, and Claude, with an app marketplace and import tools for migrating existing data.
- Apps: Desktop apps for macOS, mobile apps for iOS and Android, and a Chrome extension are available from the official downloads page.
Who It's For
Attio is built primarily for startup sales and revenue teams that want a flexible CRM they can shape around their own sales motion rather than a rigid, prebuilt pipeline. Founders and small GTM teams can start on the free tier, while growing companies use Pro for automation, sequences, and call intelligence. Venture capital firms use it to track portfolios and deal flow. Revenue operations managers and developers benefit from the custom data model, API access, and MCP support. It suits teams replacing spreadsheets or outgrowing tools like HubSpot, Zoho, or generic databases such as Notion or Airtable that lack native CRM capabilities.
FAQ
What is Attio?Attio is an AI-native CRM platform that lets revenue teams unify customer data, automate workflows with AI agents, run outreach sequences, and generate reports and forecasts from a customizable data model.
Does Attio have a free plan?Yes, Attio offers a Free plan at $0 per user per month for up to 3 seats, including real-time contact syncing and automatic data enrichment, with no credit card required.
How much does Attio cost?Paid plans are Plus at $44 per user/month (or $35 billed annually) and Pro at $99 per user/month (or $79 billed annually), while Enterprise pricing is custom and billed annually.
What integrations does Attio support?Attio syncs with email and calendar accounts, integrates with Slack, ChatGPT, and Claude, offers an app marketplace, and exposes an SDK, REST API, webhooks, and an MCP server for custom development.
How does Attio compare to traditional CRMs like Salesforce or HubSpot?Attio positions itself as an agentic CRM where AI is built into the data model and workflow engine from the start, rather than added on top of an older architecture, making it better suited to fast-moving startup GTM motions.
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