Glif

Glif

Glif is a creative agent platform that generates images, videos, and audio from a single chat prompt by selecting the right AI models for each task.

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Last Updated Nov 10, 2026
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About

Glif is a creative agent platform that lets users describe what they want to make in plain language and then produces images, videos, audio, and text in a single chat. Instead of switching between separate AI tools and writing model-specific prompts, a user states a brief — for example, a product launch campaign with films, photography, and a poster — and Glif assembles the work across media types.

The platform selects from more than 100 supported models for image, video, audio, and language tasks, picks the right one for each step, and evaluates outputs for design quality. References added once, such as product photos, carry across a project so later assets stay visually consistent with earlier ones. Glif is made by Spellcasters, Inc. and is free to start, with paid subscription plans and credit packs available.

Key Features

One-chat creative agent: A single natural-language brief drives image, video, and audio generation without app switching or manual prompt engineering.
Automatic model selection: Glif draws on 100+ image, video, audio, and language models and chooses the appropriate one for each part of a brief.
Cross-media campaigns: One brief can produce coordinated output, such as campaign films in multiple aspect ratios, product photos, soundscapes, and launch posters that share a consistent look.
Persistent project context: References and settings stay attached to a project, so the hundredth generated asset still matches the first.
Agent integrations: Glif can be used from Claude, Cursor, ChatGPT, Codex, VS Code, Replit, and other tools via an MCP server and API.
Continuity checking: Built-in tools evaluate model outputs and check visual continuity before stitching together a final result.
Broad use-case library: Named workflows cover ad creative, product photography, thumbnails, logos, storyboards, voiceover, music videos, and more.

Pricing & Fees

  • Pricing: Not publicly listed on the pages we reviewed; check the official site for current plans. Paid plans include monthly credits, full commercial rights, and can be canceled anytime.
  • Free start: New accounts receive bonus credits to try the service, valid for up to 30 days, with no card details mentioned as required.
  • Credits system: Generations consume credits at rates that depend on media type and the underlying model; subscription credits reset each billing cycle and do not roll over, while credit-pack credits expire six months after purchase.
  • Developer access: A documented API and MCP server (JSON-RPC 2.0 over Streamable HTTP) let external agents start, poll, and continue Glif projects.

Who It's For

Glif is aimed at marketers building ad creative and product campaigns, e-commerce sellers needing consistent product photography and promotional videos, and content creators producing thumbnails, short-form video, or faceless YouTube channels. It also serves musicians making music videos, educators creating course visuals, and real-estate professionals generating property visualizations. Developers and technical users can integrate it into existing AI coding agents through the API and MCP server.

FAQ

What is Glif?Glif is a creative agent platform by Spellcasters, Inc. that generates images, videos, audio, and text from one chat prompt by automatically choosing among 100+ AI models.

Is Glif free to use?Glif is free to start; new users receive bonus credits valid for up to 30 days, and paid subscriptions provide monthly credits with full commercial rights and cancel-anytime terms.

Which tools can Glif connect to?Glif works from Claude, Cursor, ChatGPT, Codex, VS Code, Replit, and other agents through its MCP server at glif.app/api/mcp, plus a documented API.

Do unused credits carry over?Subscription credits reset at the start of each billing cycle and do not roll over, while credits bought in credit packs expire six months after purchase.

How does Glif keep a project visually consistent?References added to a project persist across its jobs, and Glif applies continuity checks so generated assets remain consistent from the first output to the last.