Focal
Focal is an agentic AI video creation platform that turns scripts and ideas into complete movies, TV-style shows, and short videos using leading video, image, and voice models.
About
Focal is an AI video creation platform for producing movies, TV-style shows, and other video content without traditional production equipment or editing expertise. It addresses a common bottleneck for creators: turning a written story into finished, watchable video normally requires crews, footage, and editing skills, while Focal generates the video directly from a script or even a loose idea.
The platform, built by Fluorescent Labs, Inc., positions itself as an "agentic" creation environment: users can start from a prompt, bring an existing script, or ask Focal to help develop an idea into a script first. From there, it assembles characters, scenes, dialogue, and voices using third-party AI models, and lets creators refine results through chat commands, conventional timeline editing, or both. The goal is a single workspace that covers the journey from concept to polished video.
Key Features
Pricing & Fees
- Pricing: Four plans are listed on the official site: Free at $0/month (limited models, no commercial use), Starter at $10/month (1,000 monthly credits, up to 1,000 seconds of video), Standard at $30/month (3,900 monthly credits, up to 3,900 seconds of video), and Pro at $100/month (15,000 monthly credits, up to 15,000 seconds of video). Starter and above include commercial use and access to Veo and Seedance.
- Free tier: A free plan exists for exploration, but it restricts users to basic image and video models, has slower generations, and permits personal use only.
- Daily credits: Paid plans include 50 daily credits on top of their monthly allowance.
Who It's For
Focal suits independent filmmakers and hobbyists who want to prototype or produce narrative video without a crew, YouTube and social media creators building story-driven content, and writers who want to see their scripts realized on screen. It also fits marketers and educators who need short narrative or explainer videos. Because paid plans grant commercial rights, it works for professional content production as well as personal creative projects.
FAQ
What is Focal?Focal is an agentic AI video creation platform that turns scripts or ideas into complete videos, including movies, TV-style shows, and YouTube content.
Does Focal have a free plan?Yes, a free plan is available, but it is limited to basic models, offers no monthly or daily credits, and is restricted to personal, non-commercial use.
Which AI models does Focal support?Focal supports Veo, Seedance, Kling, and Hailuo for video; GPT Image, Nano Banana (Pro), Z-Image, Flux Klein, and Seedream for images; and ElevenLabs, InWorld, and OpenAI for voices, plus ElevenLabs for sound effects.
Can Focal keep characters and locations consistent?Yes, users can generate characters and locations and reuse them throughout a project for visual continuity.
Can Focal outputs be used commercially?Anything created on a paid plan can be used commercially; the free plan is limited to personal use only.