A B2B market research platform that connects researchers with LinkedIn-verified professionals and NPI-verified clinicians for surveys, interviews, and data collection.
About
Emporia Research is a B2B market research platform that helps researchers recruit verified professionals and clinicians for surveys, interviews, and other studies. It addresses two common problems in B2B research: fraudulent or unqualified respondents in traditional panels, and the high cost of recruiting experts through expert networks.
The company, founded in 2020 and headquartered in the United States, built its platform on a database of more than 800 million employee records with over 200 targetable attributes. Researchers can target specific audiences — such as IT decision makers or investment fund managers — and Emporia's sourcing engine qualifies respondents using LinkedIn validation, work email domain analysis, synthetic identity detection, and response pattern monitoring. The platform spans three products: mrxCore for researchers, Polis for participants who earn rewards, and Levada for sample suppliers managing audience allocation.
Key Features
Pricing & Fees
- Pricing: Emporia uses a pay-as-you-go model with no annual contracts or minimum spend requirements; specific per-study or per-respondent prices are not publicly listed on the pages we reviewed; check the official site for current plans.
- Speed: The programmatic sourcing engine continuously scans and qualifies experts, and the company advertises same-day data availability.
- Transparency: Emporia publishes its answers to the ESOMAR 36 questions, a standard disclosure for online sample providers.
- Resources: The site offers case studies, a blog, and a buyer's guide comparing anti-fraud tools in market research sampling.
Who It's For
Emporia Research serves market research agencies, consulting firms, enterprises, private equity firms, research platforms, and startups. Typical use cases include market opportunity and feasibility studies, competitive intelligence, conjoint and MaxDiff analysis, concept testing, pricing research, brand perception studies, customer journey research, and commercial due diligence. It is particularly suited to teams that need hard-to-reach or niche audiences — such as verified blue-collar operators, sales leaders, or fund managers — and where respondent quality matters more than raw sample volume.
FAQ
What is Emporia Research?Emporia Research is a B2B market research platform that recruits verified professionals and healthcare respondents for surveys and interviews, using LinkedIn and NPI verification to keep fraud out of datasets.
How much does Emporia Research cost?Pricing works on a pay-as-you-go basis with no annual contracts or minimum spend; exact rates are not publicly listed on the pages reviewed, so contact Emporia or check the official site for current plans.
Does Emporia Research integrate with other tools?Emporia lists an integrations page on its official site, and its Levada product provides URL management and project dashboards for sample suppliers connecting audiences to research platforms.
How does Emporia prevent fraudulent respondents?Its anti-fraud engine, Pori, combines real-time LinkedIn validation, synthetic identity detection, work email domain analysis, and response pattern monitoring before and during data collection.
Can participants earn money with Emporia Research?Yes, professionals can join through Polis, the participant-facing side of the platform, and earn rewards for sharing their expertise in research studies.
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