cto.new is a free AI platform from Engine Labs that lets entrepreneurs build websites, accept payments, run ads, and manage business email by chatting with an AI team.
About
cto.new is an AI business-building platform that lets people start or grow a company through conversation. Instead of assembling separate tools for website creation, payments, marketing, and email, users describe their idea in chat and a ready-made team of AI agents carries out the work.
The product is developed by Engine Labs. Users begin by telling the AI team what they want to build; the agents can create and publish a website or app, connect Stripe for payments and invoicing, set up advertising on ChatGPT, register a custom domain, and manage a business inbox for outbound and inbound email. The site states that more than 250,000 entrepreneurs use the platform and that over 1,000,000 businesses have been created with it. A marketplace of preconfigured AI teams covers specific business models such as selling guides, paid lessons, and one-person agencies.
Key Features
Pricing & Fees
- Pricing: A free forever plan includes frontier AI models, unlimited AI businesses, unlimited agent chats, and free API and MCP integrations. A Premium plan starts at $20, offering at least 5x usage, pro agent features, and premium models.
- No credit card or API keys required: Signup is free and does not demand payment details or user-supplied model keys.
- Ownership: The FAQ section on the site addresses whether users own what they build; users should confirm specifics in the terms on the official site.
- Company: Built by Engine Labs, with documentation, status pages, and community channels on GitHub, Discord, X, and LinkedIn.
Who It's For
cto.new is aimed at people who want to launch a business without technical skills or a large budget. That includes first-time entrepreneurs testing an idea, solo founders who need a website plus payments quickly, freelancers and consultants packaging services such as audits or design work, and creators who sell knowledge through guides or paid lessons. It also suits small business owners who want one place to handle their site, invoicing, ads, and customer email instead of stitching together several subscriptions.
FAQ
What is cto.new?cto.new is a platform from Engine Labs that lets users start and run a business — website, payments, ads, domain, and email — by chatting with a team of AI agents.
Is cto.new free to use?Yes, the free forever plan includes frontier AI models, unlimited AI businesses, unlimited agent chats, and free API and MCP integrations, with no credit card or API keys required. A Premium tier starts at $20.
What integrations does cto.new support?The platform connects to Stripe for payments and invoicing, supports custom domain registration, offers ads on ChatGPT (paid plans, using ad credits), and provides API and MCP integrations on the free plan.
What are the limits of the free plan?The site lists a FAQ about free-plan limitations and positions Premium as providing at least 5x usage, pro agent features, and premium models; exact limits should be checked on the official site.
Who owns what I build with cto.new?The site's FAQ covers ownership of created assets; users should review the terms on cto.new for the definitive answer.
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