Bria is an enterprise visual generative AI platform for controllable, commercially safe image and video creation, built for developers, marketers, and e-commerce teams.
About
Bria is a visual generative AI platform for enterprises that produces controllable, commercially safe images and videos. It addresses a problem professional teams face with generic AI image tools: outputs that are inconsistent, legally risky, and hard to fit into existing production workflows.
The platform is built around Visual Generative Language (VGL), a structured, JSON-based way to specify visual parameters such as lighting, camera angle, composition, and objects, so the same specification produces consistent results every time. Bria's models are trained exclusively on licensed data from partners including Getty Images, Alamy, and Envato, and the company says outputs are covered by IP indemnification. Bria offers APIs, SDKs, plugins for Photoshop and Figma, and deployment options ranging from its cloud to on-premise environments. The company has offices in Tel Aviv and New York.
Key Features
Pricing & Fees
- Pricing: A free tier includes 100 generations; pay-as-you-go starts at $0.018 per generation (e.g., background removal), with image generation at $0.032 per image and video editing from $0.01 per second; Enterprise uses custom pricing via sales.
- Free tier: Available with no credit card required, including access to all models via API, MCP, Skills, and SDK, cloud-only deployment, and 10 requests per minute.
- Integrations: SDKs, iFrames, APIs, MCP, and Photoshop/Figma plugins, with capabilities exposed as composable skills.
- Provenance: Enterprise customers receive a "visual birth certificate" with copyrightability reports per image.
Who It's For
Bria targets developers building visual AI features into products, marketing teams and advertising agencies needing brand-consistent campaign assets, e-commerce and retail businesses automating product photography, and media, entertainment, and gaming companies producing concept art or storyboards. It suits organizations that need commercially safe, indemnified AI-generated visuals at production scale, particularly those with strict data sovereignty or compliance requirements.
FAQ
Is Bria's content legally safe to use commercially?Bria states that all its models are trained exclusively on licensed data from Getty Images, Alamy, and Envato, and that outputs are covered by IP indemnification that contractually protects customers against copyright claims.
Does Bria have a free plan?Yes. The free tier includes 100 generations at no cost with no credit card required, with cloud-only deployment and 10 requests per minute throughput.
How much does Bria cost?Pay-as-you-go pricing starts from $0.018 per generation; for example, Fibo image generation costs $0.032 per image and video background removal costs $0.04 per second. Enterprise plans use custom pricing arranged through sales.
Where can Bria be deployed?Bria runs on its own cloud, in a customer's cloud (BYOC on AWS or Azure), on-premise, or fully air-gapped, so inputs and outputs can stay within the customer's environment.
What is VGL?Visual Generative Language is a structured, JSON-based language Bria's models are trained to read, letting users specify lighting, camera, composition, and objects explicitly so the same direction produces the same result every time.
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