Baidu's AI-powered search assistant, built on the Wenxin (ERNIE) model family, that answers complex questions, creates text and images, and aids reading for Chinese-language users.
About
Baidu AI Search is an AI-assisted search and productivity service from Baidu, China's dominant search engine operator, accessible at chat.baidu.com. It represents Baidu's effort to move beyond the traditional list of blue links toward conversational, AI-generated answers, and it is closely related to the product presented on the site as Baidu Wenxin Assistant (百度文心助手), which positions itself as a one-stop tool for study and office work.
At a high level, the service combines search-grounded question answering with generative capabilities. According to the official page, it is designed to handle complex problems in one place, with an "Inspiration Exploration" (灵感探索) feature intended to dig into the core of a question, alongside text creation, image creation, AI-assisted reading, and a large collection of agent-based applications. It is aimed primarily at desktop users who need help with learning and everyday office tasks, and it is built within Baidu's Wenxin (ERNIE) AI ecosystem.
Key Features
Pricing & Fees
- Pricing: Not publicly listed on the pages we reviewed; check the official site for current plans.
- Availability: The service is accessed through the web at chat.baidu.com, with the official description highlighting PC desktop use.
- Language: The product is presented in Simplified Chinese and is primarily aimed at Chinese-speaking users.
- Ecosystem: It is part of Baidu's Wenxin (ERNIE) AI product family, which also includes the ERNIE Bot chat assistant.
Who It's For
Baidu AI Search is intended for Chinese-speaking users who want faster, more direct answers than traditional keyword search provides. Likely users include students researching topics and drafting essays, office workers preparing documents and summarizing material, and content creators looking for writing and image-generation help. It also suits anyone who prefers asking follow-up questions conversationally rather than reformulating search queries. Users outside China or those who need English-first support may find other AI search products a better fit, since the interface and product positioning are Chinese-language.
FAQ
What is Baidu AI Search?It is Baidu's AI-powered search and assistant service, available at chat.baidu.com and presented on that page as Baidu Wenxin Assistant, which combines conversational search with text creation, image creation, reading assistance, and agent applications.
Is Baidu AI Search free to use?Pricing is not publicly listed on the pages we reviewed, so users should check the official site for current plan details and any free tier.
What platforms does Baidu AI Search run on?It is a web-based service accessed through chat.baidu.com, and the official description emphasizes its use for productivity on desktop PCs.
How is it different from regular Baidu search?Rather than returning only a list of links, it generates AI answers to natural-language questions and adds creation, reading, and agent tools within the same interface.
Does Baidu AI Search support English?The product is presented in Simplified Chinese for a primarily Chinese-speaking audience; users should verify language support on the official site.
Related Tutorials
View all →
Related Tools
View all →
Claude Claude is an AI assistant made by Anthropic that answers questions, writes and edits text, analyzes documents, and helps with coding through natural conversation. 
ChatWise - AI Chat Assistant Chat with ChatGPT, DeepSeek, Claude, Gemini, Llama, and other top AI models in one place. 
Openclaw (clawdbot) - Personal AI Assistant Moltbot-powered personal AI assistant that automates tasks and enhances productivity. 
Gemini Google's AI assistant that helps with writing, planning, brainstorming, learning, and coding, available on the web and mobile through a Google account. 
Perplexity AI Perplexity AI is an answer engine that combines web search with large language models to deliver sourced, up-to-date answers for researchers, professionals, and everyday users.