Archive is an AI creator marketing platform that detects brand mentions across short-form video, finds and vets creators, automates reporting, and proves ROI for brands and agencies.
About
Archive is an AI-powered creator marketing platform that helps brands and agencies manage user-generated content (UGC) and influencer programs at scale. It addresses a common pain point: teams that manually hunt for brand mentions, screenshot Instagram Stories, and track creators in spreadsheets inevitably miss posts and struggle to measure results. Archive automates the capture, discovery, and reporting side of creator marketing so teams can focus on strategy rather than administration.
The platform works by monitoring social platforms around the clock for content that mentions a brand, including video posts that carry no tags at all. Its AI watches video, listens to audio, and reads on-screen text to turn each detected post into searchable data. From there, teams can search for new creators, rank existing ones by performance, secure usage rights, and generate campaign reports. Archive states that more than 1,000 brands use the platform.
Key Features
Pricing & Fees
- Pricing: Not publicly listed on the pages we reviewed; check the official site for current plans. Archive describes three plans — Startup, Growth, and Enterprise — with pricing quoted per team after a conversation about program needs.
- Plan structure: Startup covers core creator search, content capture, and reporting; Growth adds AI sentiment analysis, AI filters, Archive Radar, and Deep Research; Enterprise adds custom usage terms, security review, and dedicated support.
- Trial or free offer: Archie, the creator search agent, offers the first 50 creators free for waitlist signups.
- Platform coverage: Detection spans TikTok, Instagram, and YouTube, with 24/7 Story detection and channel coverage.
Who It's For
Archive is built for teams that run creator and influencer marketing programs, including social media teams, PR and partnerships groups, influencer marketing managers, and e-commerce marketers. Typical use cases include capturing organic UGC that would otherwise be missed, finding and vetting creators at scale, replacing spreadsheet-based campaign tracking with automated reporting, and licensing customer content for paid ads. The vendor's case studies reference consumer brands such as Allbirds, Momofuku Goods, Grüns, Ketone-IQ, and Immi, suggesting a strong fit for direct-to-consumer and e-commerce companies.
FAQ
What is Archive?Archive is a social listening and creator discovery platform built for short-form video that captures brand mentions, sources creators, automates manual workflows, and produces ROI reporting.
How much does Archive cost?Pricing is not publicly listed; Archive builds a quote based on the plan and how a team uses its AI tools, so prospective customers need to book a demo or contact sales.
Which platforms does Archive monitor?Archive detects creator content and UGC across TikTok, Instagram, and YouTube, including Stories and video posts that do not tag the brand.
Do teams still need to screenshot Stories or track campaigns in Excel?No — Archive detects and stores posts automatically 24/7 and generates campaign reports, which is the manual work it is designed to replace.
Does Archive require a large team to get value?The vendor positions the Startup plan as usable by small teams on the same day they sign up, with larger plans available as programs grow.
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