HypeAuditor is a data-driven influencer marketing platform that helps brands and agencies find, vet, and manage creators across Instagram, TikTok, YouTube, Twitch, and X.
About
HypeAuditor is an influencer marketing platform used by brands and agencies to find, evaluate, and work with social media creators. It addresses common problems in creator marketing, such as fake followers, unclear audience quality, and the manual work involved in recruiting creators, negotiating collaborations, and measuring campaign results.
The platform combines a searchable database of more than 227 million influencer accounts with analytics on audience demographics, engagement, and fraud signals across Instagram, TikTok, YouTube, Twitch, and X (Twitter). Beyond discovery and analysis, HypeAuditor includes outreach tools, a built-in CRM, campaign tracking, market and competitor research, and an API for teams that need to pipe influencer data into their own systems. The company, founded in 2017, publishes research such as its State of Influencer Marketing reports and serves customers across industries including beauty, fashion, consumer goods, auto, and health and wellness.
Key Features
Pricing & Fees
- Pricing: Not publicly listed on the pages we reviewed; check the official site for current plans.
- Free access: A free starting tier includes media plans, campaign management, and demo versions of other features; the company also offers free demos and a set of free public tools.
- Database scale: More than 227 million accounts in the database, with roughly 15,000 new influencers added daily and over 5 million report requests processed.
- Platform coverage: Works across Instagram, TikTok, YouTube, Twitch, and X (Twitter).
Who It's For
HypeAuditor is aimed at marketing teams at brands, influencer marketing agencies, and ecommerce businesses that run creator campaigns. Typical use cases include vetting influencers for authenticity before hiring, building shortlists for seasonal campaigns such as Black Friday, managing multi-market collaborations from outreach through payment, and monitoring which creators competitors work with. It also suits data-oriented teams that want API access to influencer data, and enterprises needing custom research on markets or audiences. Named case-study customers include MSI, Taj Exotica Resort & Spa, and Notino.
FAQ
What is HypeAuditor?HypeAuditor is an influencer marketing platform that combines creator discovery, audience analytics, fraud detection, outreach, campaign management, and market research in one product.
Does HypeAuditor offer a free plan?Yes, a free tier includes media plans, campaign management, and demo versions of other features, and the site also provides free audit and engagement-rate tools for Instagram, TikTok, and YouTube.
Which platforms does HypeAuditor support?It covers Instagram, TikTok, YouTube, Twitch, and X (Twitter), and offers integrations through a Chrome extension, Zapier, and its own API.
Can HypeAuditor detect fake followers?Yes, its analytics include fraud detection and authenticity checks; the company states its system detects 95.5% of known fraud activity.
How much does HypeAuditor cost?Paid pricing is not publicly listed on the pages we reviewed; prospective customers can request a demo or contact sales through the official site for current plans.
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