China's four biggest content platforms are racing to own the next content format: AI interactive content. Kuaishou just opened creator recruitment across three categories, Bilibili's Toy platform has passed 29.56 million uses since its June beta, Douyin launched an interactive space in July, and Xiaohongshu added no-code mini tools — all of them betting that AI-generated playable content becomes the next Douyin.
China's Content Giants Are All In on AI Interactive Content
Kuaishou's AI Interactive Content Creator Recruitment covers three directions: interactive storylines, AI character dialogue, and lightweight interactive apps. The other three platforms started earlier:
- Bilibili Toy (beta since June) lets creators upload vibecoding-built mini-games and quizzes. "Da Gou Jiao Tap," a sound-enabled meme image, has been played 8.33 million times, ranking first on the platform; the "SBTI personality test" drew 7.96 million plays. Total Toy usage has exceeded 29.56 million.
- Douyin Interactive Space (July) invites creators to publish interactive stories and casual games. Its best-performing piece, a Ming-dynasty career simulator, has logged 8,024 views.
- Xiaohongshu Mini Tools lets creators with zero AI background build interactive works; a "Jump Jump" replica has attracted 37,000 users, ranking second on the platform's vibecoding leaderboard.
The Structural Shift: Vibecoding Hands the Factory to Everyone
AI interactive content is simple to define: with AI-assisted coding, an ordinary creator describes an idea in a few sentences and gets a playable mini-program, game, or tool. This repeats a pattern that ran from text to short video to live streaming — every media change hands creation rights to more people. This time, web pages, mini-apps, H5 pages, and casual games open up to everyone.
The productivity jump is real. Loopit co-founder and CEO Chen Weipeng says a high-quality pseudo-interactive piece takes about five days to produce on TikTok, while his tools can produce five in two hours. iQiyi CEO Gong Yu put it more bluntly: AI is "a complete disruption of production formats" affecting every content type. If you want to see the toolchain behind this wave, our Trae AI IDE hands-on guide covers one of the free AI coding editors driving it.
Overseas Proof: Loopit Is a "Playable TikTok" With $100M in Funding
Overseas apps validated the category first: Loopit, Aippy, Astrocade, Yoroll, Gizmo, and Rezona. Loopit is the standout. In February, a 15-second interactive piece made by a user was retweeted by Elon Musk and racked up tens of millions of views overnight. Six months after launch, Loopit has raised close to $100 million from backers including game publisher Garena and Matrix Partners China, and surpassed 5 million downloads on Google Play. Chen Weipeng calls it "a TikTok you can play."
Aippy and Astrocade have both passed one million downloads, and Yoroll differentiates with interactive film games and short dramas, letting creators turn text, photos, and short video into branch-choice cinematic experiences. The gap with Chinese platforms: Loopit already offers a swipe-to-browse feed with likes, comments, and remixing, while domestic platforms have so far only opened a traffic entrance.
The Cold Water: Retention, Traffic, and Money
The hype has a hard ceiling. A widely circulated retention chart from March showed weak retention for Aippy, Loopit, Gizmo, and Rezona. In China, many pieces still struggle to break 10,000 views or plays, and monetization cases are almost nonexistent. Traffic attribution is also broken: "Chongzhen Zhi Pin," one of the most-viewed works on Douyin's interactive plaza, comes from an author with just 218 followers.
Platforms are buying momentum with subsidies: Bilibili's "build in bilibili" contest offers billion-scale traffic, massive compute credits, and a 1 million yuan first prize; Douyin's #vibecoding campaign has accumulated 1.28 billion+ views with uncapped traffic rewards; Xiaohongshu runs a vibecoding leaderboard. The context matters: with 1.125 billion netizens and 1.074 billion short-video users (95.46%), China's content market is a zero-sum game, and platforms are desperate for a new engagement curve. Interactive content's pull was proven by hits like "Shengshi Tianxia," a series with over 5 million units sold — but as our analysis of AI squeezing consumer SaaS pricing shows, engagement without a business model can burn money fast.
How Creators Can Actually Win This Window
AI lowers the technical bar, but the content, attention, and monetization bars remain. Three playbooks are working right now:
- Meme-ify the internet. "Da Gou Jiao Tap" succeeded on emotion, not technology — it turned a beloved meme into something you can poke. This route rewards internet sensitivity, not coding.
- Re-render knowledge. "Poetry Mountains and Rivers" maps poets' lives onto an interactive timeline. In the text-to-video transition, turning written knowledge into video was a traffic formula; the same move now works from video to interactive.
- Build utility mini-tools. Travel ticket keepsakes, virtual study buddies, and vocabulary apps serve vertical needs and are the easiest category to monetize.
Service-side creators have a role too: take a user-validated 70-point piece and iterate it into a mature product. Chen Weipeng's rule: "a 70-point product with huge extensibility is worth far more than a 90-point product without it." Interactive content is a work in progress, not a finished product — it evolves through interaction. And because AI removes supply constraints, this window will close fast. The first wave of quality creators, not the latecomers, gets to define the rules. For the agent tooling side of this wave, see our DeepSeek Harness rc.8 walkthrough.
FAQ: AI Interactive Content, Explained
Q: What exactly is AI interactive content?
A: Playable mini-games, branching stories, and mini-tools built with AI-assisted coding (vibecoding) — creators describe an idea in plain language and the AI generates the code. Bilibili's Toy platform has logged 29.56 million total uses, and the SBTI personality test alone drew 7.96 million plays.
Q: Which platforms are actually supporting creators?
A: Bilibili's "build in bilibili" contest offers billion-scale traffic, massive compute credits, and a 1 million yuan first prize; Douyin's #vibecoding campaign has accumulated 1.28 billion+ views with uncapped traffic rewards; Kuaishou is recruiting across interactive storylines, AI character dialogue, and lightweight apps; Xiaohongshu offers no-code tools and a creator leaderboard.
Q: Can creators make money from AI interactive content yet?
A: Not really. Retention is weak — March data for Aippy, Loopit, Gizmo, and Rezona was poor — and monetization cases are rare; one of Douyin's most-viewed interactive pieces has an author with only 218 followers. The capital signal is real (Loopit raised close to $100 million in six months), but the business model is still unproven.
