VWO, part of Wingify, is a digital experience optimization platform that unifies A/B testing, personalization, feature management, and behavior analytics for growth and product teams.
About
VWO is a digital experience optimization platform built by Wingify, a company that describes itself as serving more than 4,000 brands over the past 15+ years. The product addresses a common problem: websites and apps often show the same generic experience to every visitor even though each visitor behaves differently and has different intent. VWO brings experimentation, personalization, feature management, and behavior analytics onto one shared data foundation so teams can understand visitors, decide what to do next, act on that decision, and measure the result.
In late announcements, Wingify and AB Tasty united under the Wingify brand, and the platform now includes an AI layer called Wingz. Wingz works across the entire workflow rather than sitting on top of a single tool: it can propose hypotheses, set up tests, and suggest the next best action based on behavioral data, past experiment results, and business goals. Teams set the direction and guardrails, and the system handles much of the operational work. The platform is positioned for enterprises, with governance, regional data storage options, and security certifications from day one.
Key Features
Pricing & Fees
- Pricing: Not publicly listed on the pages we reviewed; check the official site for current plans.
- Free trial: The site offers a "Start Trial" option alongside a "Get a Demo" request, so prospective users can evaluate the product before buying.
- Enterprise security and compliance: The company publishes security, privacy, and compliance information, including certifications, and allows customers to choose where their data is stored.
- Merger with AB Tasty: AB Tasty and VWO have united under Wingify, combining the two product lines into one platform.
Who It's For
VWO is aimed at teams that own conversion and experience outcomes: growth and marketing teams running A/B tests and personalization campaigns, product managers and engineers rolling out features safely, UX and data analysts studying visitor behavior, and ecommerce merchandisers tuning search and recommendations. Wingify also publishes solutions tailored to industries such as retail and ecommerce, travel and hospitality, financial services, media and publishing, and SaaS, along with an enterprise offering with global availability and governance controls.
FAQ
What is VWO?VWO is a digital experience optimization platform from Wingify that combines experimentation, personalization, feature management, and behavior analytics on one data foundation, used by more than 4,000 brands.
Is VWO free to use?The pages reviewed do not list public pricing or a permanent free plan; the site offers a free trial and demo requests, and current plans should be confirmed on the official site.
What testing capabilities does VWO include?It supports A/B testing, split URL testing, multivariate testing, feature experimentation, and mobile app testing, with an AI layer called Wingz that can propose hypotheses and set up tests.
How does VWO handle data privacy and security?Wingify publishes security and privacy policies, holds certifications described on its Trust & Compliance pages, and lets customers choose the region where their data is stored.
What is the relationship between VWO and AB Tasty?AB Tasty and VWO have merged under the Wingify brand, uniting both products into a single experience optimization platform.
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