Submagic is an AI video editor that adds captions, cuts silences, repurposes long videos into shorts, and schedules posts across social platforms for creators and businesses.
About
Submagic is a web-based AI video editor built for short-form content. It automates the repetitive parts of editing—adding captions, trimming silences, inserting B-roll, and extracting highlights from longer recordings—so users can produce and publish clips for TikTok, Instagram Reels, YouTube Shorts, Facebook, and LinkedIn without a traditional timeline editor.
The workflow has three steps. A user uploads a video file or pastes a YouTube link, Submagic's AI performs the editing automatically, and the finished clip can be scheduled and published to multiple platforms directly from the editor. Exports support up to 4K at 60 fps. The company states that more than 4 million businesses use the tool, and media outlet Sportskeeda reports scaling to over 2,500 videos per month with it. Submagic also offers a video editing API for teams that want to automate the pipeline inside their own systems.
Key Features
Pricing & Fees
- Pricing: Three monthly plans with a free trial and no credit card required. The Starter plan costs $19 per month and includes 45 credits (about 15 videos), 2-minute video duration, free B-roll and audio, 1080p/30 fps export, no watermark, AI clean audio, AI hook titles, silence and bad-take removal, AI caption translation, and social publishing with analytics. Higher Pro and Business tiers add longer durations, 4K export, API access, brand assets, custom dictionaries, and priority support. Annual billing saves up to 41%.
- Free tier: A free trial is available without a credit card.
- Automation: A video editing API is live for programmatic workflows.
- Collaboration: Teams can review, edit, and publish in a shared workspace with brand assets.
Who It's For
Submagic targets anyone producing short-form video at volume: content creators repurposing podcasts and interviews, marketing teams and agencies producing on-brand client content, media companies converting long-form programming into clips, business owners building audience with short videos, and advertisers making product shorts. It also serves niche verticals such as e-commerce, coaching, startups, and real estate. The tool suits both solo creators and teams that want to replace slow manual editing with an automated pipeline.
FAQ
What is Submagic?Submagic is an AI-powered online video editor that automatically captions, trims, and repurposes videos into short-form clips and publishes them across social platforms.
Is there a free plan or trial?Submagic offers a free trial with no credit card required; paid plans start at $19 per month on the Starter tier, with yearly billing discounts of up to 41%.
Does Submagic add captions automatically?Yes, its AI captions feature generates styled captions automatically in 123 languages with a stated 99% accuracy.
Can I turn a long video into multiple shorts?Yes, the Magic Clips feature extracts key moments from a longer video, such as a podcast or YouTube upload, and cuts them into separate short clips.
Which platforms does Submagic publish to?It publishes on schedule to short-form destinations including TikTok, Instagram Reels, YouTube Shorts, Facebook Reels, and LinkedIn, with exports up to 4K at 60 fps.
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