Simplified is an AI agent platform for marketing teams that combines AI writing, design, video, and social media publishing tools with autonomous agents like Riley for recurring campaign work.
About
Simplified is an AI-powered marketing platform that bundles content creation, design, video editing, and social media management into one workspace. Its distinguishing idea is that rather than offering a single-purpose generator, it provides AI agents — most prominently Riley — that can plan, create, approve, and publish marketing campaigns on a recurring basis while the user keeps control over approvals.
The workflow starts with a single brief: the user describes the campaign in plain language, the agent draws on stored brand memory (brand kit, products, voice), produces the creative assets, routes them through approval gates, publishes to connected channels, and reports back on results. Beyond Riley, Simplified includes an Agent Builder for custom recurring workflows, a chatbot trainable on a business's own knowledge, and a full creative suite spanning writing, image, and video tools. Developers can also connect external agents such as Claude, Codex, or Cursor through an MCP server, a command-line interface, and APIs. The company reports more than 15 million users and a 4.6/5 rating across 5,000+ G2 reviews.
Key Features
Pricing & Fees
- Pricing: A free plan is available, with paid plans listed as Pro at $29/month, Business at $79/month, Growth at $199/month, and custom Enterprise pricing; a 14-day trial is offered with no credit card required.
- Publishing reach: Native publishing integrations for more than 12 social platforms, plus 30+ tool integrations including Notion, Google Analytics, and Google Docs.
- Scale and reputation: The company reports 15 million+ active users and a 4.6/5 average from over 5,000 G2 reviews.
- Team solutions: Tailored offerings for small businesses, startups, agencies managing multiple client brands, and enterprises needing permissions and control.
Who It's For
Simplified is aimed at marketing teams and individuals who repeat the same campaign work each week: social media managers scheduling across many channels, small business owners running marketing without a large team, agencies coordinating brands and client approvals, and startups that need output beyond their headcount. It also suits enterprises that require permission controls and developers who want to connect external AI agents through MCP, the CLI, or the API.
FAQ
What is Simplified?Simplified is an AI agent platform for marketing that combines creative tools for writing, images, and video with agents like Riley that plan, create, approve, and publish campaigns across social channels.
Does Simplified have a free plan?Yes, a free plan is available, and paid plans start at $29/month with a 14-day trial that requires no credit card.
Which platforms and tools does Simplified integrate with?It offers native publishing to more than 12 social platforms and 30+ integrations including Notion, Google Analytics, and Google Docs, plus MCP, CLI, and API access for connecting external agents such as Claude, Codex, or Cursor.
Will Simplified post content without approval?No — the platform includes approval gates and client-review workflows so work is reviewed and signed off before anything is published.
Do users need technical knowledge of MCP, CLI, or APIs?No, those developer-facing options are optional; the main workflow inside Simplified uses a plain-language brief and the built-in creative and publishing tools.
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