ScoreApp

ScoreApp

ScoreApp is a quiz funnel and scorecard marketing platform that helps coaches, consultants, and agencies attract, score, and qualify leads with interactive assessments.

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ai-lead-generationSAASemail-marketingai-salespricing:freemium
Last Updated Oct 20, 2026
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About

ScoreApp is a scorecard and quiz funnel platform that turns interactive assessments into qualified leads. Rather than offering a static lead magnet such as an ebook, businesses use ScoreApp to build quizzes, scorecards, surveys, and waitlist forms that score each respondent, deliver a personalized results page, and route the resulting data into sales and marketing workflows.

The product addresses a specific gap in lead generation: most funnels produce volume without clarity. ScoreApp scores responses across categories, so a team can see who fits the offer, who is ready to buy now, and who needs further nurturing. The company reports more than 151,000 users worldwide and over 80,000 scorecards created. Its AI builders can generate a complete funnel — questions, scoring logic, landing page, and results page — from a short brief. ScoreApp serves coaches, consultants, agencies, and service businesses, with native integrations into common CRM and email platforms.

Key Features

AI builders for seven funnel types: Separate AI builders create scorecards, assessments, quizzes, surveys, waitlists, event registrations, and general forms from a short description of the audience and goal.
Automatic scoring: Responses are scored across multiple categories so teams can identify fit, buying readiness, and which leads need more nurturing before a sales conversation.
Personalized results pages: Every respondent receives a results page tailored to their answers, with recommendations and a defined next step.
Landing page builder: No-code, conversion-focused landing pages are generated with AI and can be customized, with custom domains and CSS available on higher plans.
Segmentation and automation: Leads are grouped by fit, readiness, and intent so follow-up journeys can be automated per segment.
Integrations: Native connections to HubSpot, Salesforce, Mailchimp, Keap, Klaviyo, Pipedrive, Zapier, and other CRM and marketing tools.
Analytics and reporting: Dashboards cover funnel performance, and higher tiers add data enrichment, split testing, and dynamic PDF reports.

Pricing & Fees

  • Pricing: Paid plans start at $39/month (Starter, 3 live scorecards, 100 responses/month, 1 user), $99/month (Business, 10 scorecards, 1,000 responses, 3 users), and $149/month (Pro, 30 scorecards, 3,000 responses, 5 users); annual billing saves 25%. Enterprise starts at $799/month.
  • Free tier: A free starting option is available with no credit card required, alongside a 14-day money-back guarantee on paid plans.
  • Currency options: Plans can be billed in USD, GBP, EUR, or AUD.
  • Trustpilot rating: The company cites an average Trustpilot rating of 4.8 out of 5.

Who It's For

ScoreApp is aimed at coaches, consultants, marketing agencies, course creators, and B2B service businesses that need qualified leads rather than raw contact volume. Common use cases include lead generation and qualification, product launches with waitlists, webinar registration and pre-qualification, client onboarding intake, and self-assessments used to book sales calls. It suits teams that already run a CRM or email platform and want scored, segmented lead data flowing into it automatically.

FAQ

What is ScoreApp?ScoreApp is a scorecard and quiz funnel platform that uses interactive assessments with automatic scoring to generate, qualify, and segment leads, then deliver personalized results to each respondent.

Does ScoreApp have a free plan?Yes, ScoreApp can be started for free without a credit card, and paid plans carry a 14-day money-back guarantee.

How much does ScoreApp cost?Paid plans start at $39/month for Starter and run to $149/month for Pro, with an Enterprise tier starting at $799/month; annual billing reduces the price by 25%.

Which tools does ScoreApp integrate with?It integrates natively with HubSpot, Salesforce, Mailchimp, Keap, Klaviyo, Pipedrive, and Zapier, among other CRM and marketing platforms.

How does ScoreApp differ from a standard form builder?Form builders mainly collect responses, while ScoreApp scores answers across categories, produces personalized results pages, and segments leads by fit and readiness for automated follow-up.