MailerLite

MailerLite

MailerLite is an email marketing and website building platform for creators, small businesses, authors, nonprofits and agencies, covering campaigns, automation, landing pages and selling digital products.

Tags
email-marketingmarketing-automationnewsletterlanding-pagesSAAS
Last Updated Oct 20, 2026
MailerLite screenshot

About

MailerLite is an email marketing and website building platform aimed at creators, small businesses, authors, nonprofits and agencies. It solves the problem of growing and monetizing an audience by combining email campaigns, marketing automation, signup forms, pop-ups, landing pages, websites, blogs, appointment booking, and tools for selling digital products and paid newsletter subscriptions in one service.

At a high level, users collect subscribers through embedded forms, pop-ups and landing pages, then send campaigns and build automated workflows such as welcome series and abandoned cart sequences through a visual builder. Newsletter creation is handled through three editors: a drag-and-drop editor, a distraction-free Simple editor, and a custom HTML editor with live preview. The platform also includes segmentation, interest groups, tags and subscriber management tools. More than 1 million creators and businesses use MailerLite, and the app is available in English, Spanish and Polish. Transactional email and SMS are handled through MailerSend, a separate product.

Key Features

Email campaigns and newsletter editors: Three editors (drag-and-drop, Simple, and custom HTML with live preview) plus pre-designed templates let users build on-brand newsletters.
Marketing automation: A visual workflow builder supports welcome series, abandoned cart flows and multiple triggers.
Signup forms and pop-ups: Embedded forms with hidden fields, slideboxes, floating bars, exit-intent pop-ups and promotion pop-ups with display rules help capture subscribers.
Landing pages, websites and blogs: Templates, custom domains, A/B testing and an AI landing page builder support audience growth, and a drag-and-drop website builder requires no coding.
Segmentation and subscriber management: Dynamic segments that update as subscriber data changes, plus interest groups, tags, custom fields and a preference center.
Selling digital products and subscriptions: Built-in tools for selling digital products and paid newsletter subscriptions, along with appointment booking.
HeyLite intelligence: An AI feature set that includes an AI writing assistant, an AI landing page builder, AI-powered A/B testing and smart sending.

Pricing & Fees

  • Pricing: Plans are Free, Comfort, Power and Enterprise. Free includes 250 active subscribers, 2,500 monthly emails and 2 seats. Comfort starts at $12 per month and Power at $25 per month, both quoted at 500 subscribers; Enterprise is custom priced for lists above 200,000 subscribers. Pricing scales with active subscriber count.
  • Plan renaming: On June 16, 2026 the Growing Business plan was renamed Comfort and the Advanced plan was renamed Power, with updated pricing and limits.
  • Sending limits: Comfort allows 10 times the ceiling of your subscriber tier in monthly emails, while Power removes the sending cap.
  • AI agent integration: MailerLite offers a hosted MCP server so agents like Claude and ChatGPT can manage campaigns directly; it was added to the ChatGPT app directory on August 12, 2026.
  • Languages: The app is available in English, Spanish and Polish.

Who It's For

MailerLite is built for creators, small businesses, authors, nonprofits and agencies that want to grow an email list and monetize it. Typical use cases include newsletter publishers selling paid subscriptions, creators selling digital products, small businesses running welcome and abandoned-cart automations, and agencies managing client lists. It suits teams that want email, landing pages and a simple website in one tool rather than stitching together several separate services.

FAQ

What is MailerLite?MailerLite is an email marketing and website building platform that covers email campaigns, automation, signup forms, pop-ups, landing pages, websites, blogs, appointment booking, and selling digital products and paid newsletter subscriptions.

Does MailerLite have a free plan?Yes. The Free plan includes 250 active subscribers, 2,500 monthly emails and 2 seats. Paid Comfort and Power plans start at $12 and $25 per month respectively at 500 subscribers.

Does MailerLite work with AI agents?Yes. MailerLite provides a hosted MCP server so agents like Claude and ChatGPT can manage campaigns directly, and it is listed in the ChatGPT app directory.

Does MailerLite handle transactional email and SMS?No. Transactional email and SMS run through MailerSend, which is a separate product with its own pricing.

In which languages is MailerLite available?The app is available in English, Spanish and Polish.