Magic Hour is a browser-based AI creative platform and API for generating and editing video, images, and audio, used by over 3 million creators and developer teams.
About
Magic Hour is an all-in-one AI platform for creating and editing video, images, and audio in a web browser. It addresses a common frustration for creators: juggling several specialist AI apps, each with its own account, billing, and file-transfer steps. Magic Hour instead gathers more than 100 tools—text-to-video, image-to-video, image generation and editing, face swap, lip sync, talking photos, and voice generation—into a single studio with one credit balance, and exposes the same capabilities to developers through a REST API and official SDKs.
The company behind the product, Magic Hour AI, Inc., was founded in 2023 in the United States by Runbo Li and David Hu and is backed by Y Combinator (Winter 2024). According to the vendor, more than 3 million creators have used the platform, and its API has served over 50 million calls with 99.9% uptime. Many core tools can be tried free without signing up, and nothing needs to be installed.
Key Features
Pricing & Fees
- Pricing: Paid plans start at $12/month billed yearly (Creator, 144,000 credits/year, 1024px exports), with Pro at $25/month (300,000 credits, 1472px) and Business at $66/month (840,000 credits, 4K exports). Credit packs start at $10 for 4,000 credits, and credits do not expire.
- Free trial without sign-up: Supported core tools can be tried free with no account or credit card; free video and audio outputs may include a watermark, while free image outputs generally do not.
- Platform availability: Magic Hour runs in desktop and mobile browsers with nothing to install; team plans and a full API are available for higher-volume production.
- Commercial use: Paid subscriptions and credit-pack purchases permit commercial use under the current Terms of Service; users must still hold rights to their prompts, uploads, and third-party content.
Who It's For
Magic Hour suits individual content creators making social videos, images, and audio posts, as well as marketers and agencies producing campaign assets at scale through reusable workflows. Video editors use it to cut production time on tasks like restyling clips or syncing speech, while developers integrate generation into their own products through the REST API and SDKs. The Dallas Mavericks creative team, for example, used Magic Hour to create an anime-inspired hype video shown on their arena jumbotron. Teams needing consistent characters, styles, and brand assets across repeated outputs are also a stated audience.
FAQ
What is Magic Hour?Magic Hour is a browser-based creative platform and API from Magic Hour AI, Inc. for generating and editing AI video, images, and audio, offering more than 100 tools in one studio.
Is Magic Hour free to try?Yes, many core tools can be tried free without an account or credit card, though free video and audio outputs may carry a watermark and limits vary by tool.
How much does Magic Hour cost?Paid plans start at $12/month billed yearly for the Creator tier and go up to $66/month for Business, with one-time credit packs from $10; credits never expire in packs.
Does Magic Hour offer an API or developer integrations?Yes, it provides a REST API at api.magichour.ai with official SDKs for Python, Node.js, Go, and Rust, plus a hosted MCP server for AI agents.
Does Magic Hour train AI models on user content?According to the company's published policy, Magic Hour does not use prompts, uploaded files, or generated outputs to train AI models.
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