Firstup is an intelligent communication platform that helps organizations reach, engage, and activate every employee, including frontline workers, with AI-powered personalization and analytics.
About
Firstup is an intelligent communication platform built to help large organizations deliver the right message to the right employees at the right time — including deskless and frontline workers who are often missed by email-based internal communications. The platform aims to turn important announcements into completed actions, then measure the business impact of those communications.
At a high level, Firstup combines targeted campaign creation, AI-assisted content and delivery, and a universal employee profile that uses preferences and engagement data to personalize each message. It reaches employees through a mobile app, email, personalized homepages, and digital signage, and it integrates with systems such as Microsoft, Workday, ServiceNow, SAP, and Dayforce. Companies like Swissport, JetBlue, Iron Mountain, and McKee Foods use Firstup to connect distributed workforces. Organizations interested in the product request a demo or talk to sales, as plans are quoted individually.
Key Features
Pricing & Fees
- Pricing: Not publicly listed on the pages we reviewed; check the official site for current plans. The site shows three tiers — Essential, Professional, and Premier — plus an employee intranet add-on, each available via a quote request.
- Essential tier: Covers audience targeting by multiple attributes, drag-and-drop content editing, publishing to email, mobile app, and desktop, and automatic retargeting of employees who have not engaged.
- Professional tier: Adds AI-powered content creation, intelligent delivery that optimizes channel and timing, employee-generated posts, embedded widgets, and automatic translation into each employee's language.
- Premier tier: Adds hyper-personalized journey experiences, a one-click flow builder, automatically triggered experiences, journey templates, and journey-wide performance metrics.
- Reported results: A Forrester Total Economic Impact study, based on interviews with eight decision-makers, found $8.9M in savings for a 10,000-employee organization over three years, with a 398% ROI.
Who It's For
Firstup is designed for internal communications, HR, and operations teams at large organizations with distributed or frontline workforces. It targets industries such as healthcare, manufacturing, hospitality, and retail, where employees work across shifts, sites, and locations. Typical use cases include delivering urgent safety and compliance updates, reducing frontline turnover, improving patient care coordination in hospitals, keeping production lines informed, and synchronizing retail store associates. Named customers include Swissport (45,000 employees across 300 airports), JetBlue (25,000+ employees), Southern Company Gas, Iron Mountain, and McKee Foods.
FAQ
What is Firstup?Firstup is an intelligent communication platform that helps organizations reach and engage every employee — including frontline workers — with personalized, targeted communications, and then measure the impact of those communications on business outcomes.
How much does Firstup cost?Pricing is not publicly listed on the pages reviewed; the site offers Essential, Professional, and Premier tiers plus an employee intranet add-on, all through a "Talk to sales" quote process.
Does Firstup integrate with existing HR and IT systems?Yes, Firstup integrates with platforms including Microsoft, Workday, ServiceNow, SAP, and Dayforce, allowing employee data and communications to flow through existing tools.
How does Firstup reach frontline employees without desk access?Firstup delivers content through a mobile-first employee app, digital signage in shared spaces, intelligent email timing, and personalized homepages, so workers are reached wherever they are.
What results have Firstup customers reported?A Forrester Total Economic Impact study estimated $8.9M in savings and 398% ROI over three years for a 10,000-employee organization, and customers such as Southern Company Gas have reported saving 91K hours and $3.9M through transformed communications.
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