exactly.ai is an AI image platform that trains private models on a brand's own visuals to generate on-brand design, illustration, and photography for creative teams.
About
exactly.ai is a private AI image platform for brands and creative teams that need visual output to stay consistent with established brand rules. Rather than relying on general-purpose generators that drift off style, it lets teams train custom AI models on their own approved assets and then produce new design, illustration, and photography work at scale.
The service covers three main areas: graphic design workflows (presentations, one-pagers, social posts, print materials, and multi-format adaptation), custom illustration models that reproduce a signature style across artwork and icons, and on-brand photography featuring a company's products, people, and locations without staging new shoots. Implementation follows a defined process: a team picks one repeatable creative task, shares roughly ten approved examples plus brand guidelines, and works with exactly.ai to turn those examples into explicit rules before the company assembles and tests the AI workflow. Once approved, the workflow is added to the Exactly app for the whole team, and an automated brand check reviews each output thereafter.
Key Features
Pricing & Fees
- Pricing: A free tier offers 10 credits per day, free first style model training, and watermarked downloads. One-time credits cost £10 per 100 credits; pay-per-download licensed images cost £75 each with a perpetual commercial license. Volume subscriptions start from £56.25 per download. Managed plans include a £500/month three-month pilot (1 workflow, 150 credits/month) and a £5,000/month Team plan (2 workflows, 2,500 credits/month, up to 10 seats, API access, and SSO), both as annual commitments; Enterprise pricing is custom.
- Free consultation: All plans begin with a free 30-minute session with an ML specialist, including a workflow assessment and a custom demo built on the customer's own assets.
- Data ownership: Uploaded images, trained models, and generated outputs belong to the creator; training data is not shared with third parties or used to train public models. The company states it is SOC 2 Type II compliant.
- Licensing: Private-style and artist-style outputs require a license for commercial use and export; base-model rights depend on the underlying provider.
Who It's For
exactly.ai is aimed at in-house creative teams, brand and marketing departments, design agencies, and illustrators who repeatedly produce on-brand visuals and want to automate routine production. Typical use cases include adapting campaign assets to multiple formats and markets, generating branded presentations and documents, maintaining a consistent illustration system across icons and animations, and producing product and lifestyle photography without scheduling new shoots. Published case studies cover companies such as inDrive, Graphite.dev, and Aspora, along with agency work from Bordeaux & Burgundy and Sennep.
FAQ
What is exactly.ai?exactly.ai is a private AI image platform that trains custom models on a brand's own visuals to generate on-brand design, illustration, and photography, with editing, animation, upscaling, and vectorization tools.
Does exactly.ai have a free plan?Yes. The free tier includes 10 credits per day, one free style model training, and watermarked downloads, plus a free 30-minute consultation and custom demo.
How much does exactly.ai cost?Credits start at £10 per 100; licensed watermark-free downloads cost £75 each; the pilot plan is £500/month for three months, the Team plan is £5,000/month with an annual commitment, and Enterprise pricing is custom.
Can exactly.ai integrate with other systems?Yes, Team plans and above include API access, and Enterprise plans add custom integrations and MCP support, along with SSO on the Team plan.
Who owns the images and models created on exactly.ai?According to the company, uploaded images, trained models, and generated outputs belong to the creator, training data is not used for public models, and the service is SOC 2 Type II compliant.
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