Clay is a go-to-market platform that combines a 200+ provider data marketplace, AI research agents, and visual workflow automation for B2B sales and marketing teams.
About
Clay is a go-to-market (GTM) platform that helps revenue teams acquire data, run AI-driven research, and automate outbound and inbound sales processes. It addresses a common pain point in B2B sales: pulling together contact data from many providers, enriching records reliably, and acting on that data without manual, repetitive work.
The product is organized around three layers: data infrastructure (audiences, a marketplace of 200+ data providers, intent signals, and waterfall enrichment), AI agents (a global agent, account agents, "Claygents," and an inbound SDR agent for researching companies and people), and orchestration (visual workflows, a CLI and API, and functions). Activation features push the results outward, syncing ad audiences to LinkedIn, Meta, and Google, and sending messages through a native sequencer. Clay says more than 500,000 GTM teams use the platform, and it markets heavily to a role it calls the GTM engineer.
Key Features
Pricing & Fees
- Pricing: Not publicly listed on the pages we reviewed; check the official site for current plans.
- Free trial: Clay offers a free trial and a demo option directly from its website.
- Ad platform integrations: Audiences built in Clay can be synced to LinkedIn, Meta, and Google Ads.
- Learning resources: Clay University, a skills library, livestreams, and cohort-based live classes support new users, alongside a Slack community and live events.
Who It's For
Clay is aimed primarily at B2B revenue teams and the emerging "GTM engineer" role that builds sales systems. Typical users include sales operations and GTM operations staff building CRM enrichment and territory planning, outbound teams running pipeline generation, marketers executing account-based marketing and ad audience syncs, and product-led growth teams qualifying inbound leads. The company also offers dedicated programs for startups, enterprises, and private equity portfolio companies, plus a marketplace of Clay experts and a GTM engineer job board for teams hiring this role.
FAQ
What is Clay?Clay is a go-to-market platform that combines a 200+ provider data marketplace, AI research agents, and visual workflow automation so sales and marketing teams can build automated GTM systems.
Is Clay free to use?Clay is not free, but it offers a free trial and a demo request from its website; full pricing details were not listed on the pages reviewed, so check clay.com for current plans.
What integrations does Clay support?Clay integrates with more than 200 data providers, syncs ad audiences to LinkedIn, Meta, and Google, includes a native sequencer, and offers an API and CLI for building programmatically.
Does Clay replace a CRM?No. Customer testimonials position Clay as an orchestration layer that works alongside systems like Salesforce for record-keeping and Snowflake for product data, turning that information into automated action.
Who typically uses Clay?GTM engineers, sales and marketing operations teams, outbound SDR teams, and account-based marketing teams at companies of all sizes are the primary users.
Related Tutorials
View all →
Related Tools
View all →
Copy.ai Copy.ai is an AI-native go-to-market (GTM) platform that automates sales prospecting, lead processing, content creation, and localization workflows for marketing, sales, and operations teams. 
Brella Brella is an AI-powered event platform and white-label event app that handles matchmaking, networking, ticketing, sponsor tools, and analytics for virtual, hybrid, and in-person events. 
Yuxi - RAG Harness for AI Agents Yuxi provides a RAG harness to enhance AI agents with retrieval-augmented generation capabilities. 
AI Mate AI Mate leverages OpenAI GPT-5 to provide intelligent conversational assistance for various tasks. 
OfoxAI One API for all LLMs. Access OpenAI, Claude, Gemini & 100+ models through a unified endpoint. OpenAI SDK compatible.