Brella is an AI-powered event platform and white-label event app that handles matchmaking, networking, ticketing, sponsor tools, and analytics for virtual, hybrid, and in-person events.
About
Brella is an event platform and event app built around one core idea: helping attendees, sponsors, and organizers hold meaningful meetings. It combines an AI-driven matchmaking engine with a customizable, white-labelable mobile and web app, plus ticketing, registration, sponsor tooling, and event analytics. The product addresses a common pain point at conferences and tradeshows — networking that produces few real business conversations — by matching people based on stated interests and goals and then letting them book and manage meetings inside the app.
Organizers configure onboarding flows, agendas, branding, and meeting rules in an admin panel, while attendees use native iOS, native Android, or web apps to discover people, request meetings, scan leads, and follow the schedule. Brella connects to existing event tech stacks through native integrations, a public REST API, webhooks, and a managed integrations service, with the vendor citing a selection of over 500 integrations. The company positions its team as consultative advisors and reports a customer NPS of 9.5 out of 10, with 24/7 support across time zones.
Key Features
Pricing & Fees
- Pricing: Not publicly listed on the pages we reviewed; check the official site for current plans.
- Platforms: Native iOS app, native Android app, web app, embeddable widgets, and admin and sponsor portals.
- Event formats: Designed for virtual, in-person, and hybrid events, with solutions tailored to associations, corporations, internal events, tradeshows, conferences, and academic events.
- Service model: Consultative onboarding planning and 24/7 support, with the vendor reporting a 9.5/10 NPS.
Who It's For
Brella targets professional event organizers: conference and tradeshow producers, associations running annual meetings, corporations hosting internal events, and academic institutions. Typical use cases include matchmaking programs for attendees, hosted-buyer and sponsor meeting programs, lead capture on the show floor, and branded agenda apps that replace printed programs. It suits teams that want networking outcomes — booked meetings and qualified leads — to be a measurable part of event ROI, and that need the event app to connect with existing registration and on-site systems rather than operate in isolation.
FAQ
What is Brella?Brella is an event platform and white-label event app that uses AI matchmaking, ticketing, sponsor tools, and analytics to support networking and meetings at virtual, hybrid, and in-person events.
Is Brella free or paid?Brella does not publish pricing on the pages reviewed; pricing is handled through the sales team, so interested organizers should contact the official site for current plans.
Which platforms and integrations does Brella support?Brella offers native iOS and Android apps, a web app, embeddable widgets, and admin and sponsor portals, plus native integrations, a public REST API, webhooks, and a managed integrations service covering a selection of over 500 integrations.
Can sponsors use Brella to generate leads?Yes, sponsors get tools such as digital booths, sponsor matchmaking, meet-at-booth features, AI-powered prospecting, and lead scanning to capture and manage event leads.
Does Brella handle attendee data and privacy?Brella maintains a public Security and Privacy section on its site, and event organizers can use its analytics and dashboards to control how engagement, meeting, and sponsor data is measured; specific policy details are documented on the official site.
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