Branded is a market research participant recruitment platform that uses AI quality checks and programmatic API access to connect businesses with targeted consumer audiences.
About
Branded is a research participant recruitment and audience sampling service that helps companies gather consumer insights through surveys, webcam studies, and other qualitative and quantitative methods. The core problem it addresses is reaching the right research participants quickly while filtering out low-quality or fraudulent responses.
The platform recruits from more than 100 consumer segments and industries, and its profiling system classifies participants to support granular audience targeting. AI is used to verify participant responses, and the company states that this process removes poor actors with over 95% accuracy. Branded also offers a programmatic API so businesses can connect to their target audience in real time. Branded Research has been acquired by Dynata, a market research company. Branded is a member of ESOMAR, Greenbook, and the Insights Association.
Key Features
Pricing & Fees
- Pricing: Not publicly listed on the pages we reviewed; check the official site for current plans.
- Acquisition: Branded Research has been acquired by Dynata, and the site directs visitors to learn more about the acquisition.
- Industry memberships: Branded is listed as a member of ESOMAR, Greenbook, and the Insights Association.
- Sectors served: Tech and telecom, academic research, consumer goods, financial services, retail and restaurants, healthcare, and research agencies.
- Custom quotes: Prospective customers request a quote based on their project needs rather than selecting fixed plans.
Who It's For
Branded is designed for market research teams, research agencies, and product managers who need reliable access to specific consumer segments. Typical users include product development and concept testing teams validating new offerings, academic researchers recruiting study participants, and in-house insights teams at companies in tech, finance, healthcare, retail, and consumer goods. It also suits organizations that want to plug participant recruitment directly into their own research platforms via API, and businesses that prioritize verified, fraud-resistant survey data.
FAQ
What is Branded?Branded is a market research platform that recruits targeted survey participants from over 100 consumer segments and uses AI to verify the quality of their responses.
How much does Branded cost?Pricing is not publicly listed on the pages reviewed; interested buyers request a quote based on their project requirements through the official site.
Does Branded offer an API?Yes, Branded provides a programmatic API that connects businesses to their target audience and routes qualified participants into studies in real time.
Can I use my own survey tools with Branded?Yes, customers can use their own research programming tools or a third-party service, and Branded also offers custom research solutions for specific needs.
Who owns Branded?Branded Research has been acquired by Dynata, a market research company, according to an announcement on the Branded site.
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