Meituan AI Live (Meituan Zhibo) - Official AI Digital Human Livestreaming Platform
Meituan's official AI digital human livestreaming platform: go live in 3 minutes with AI-generated scripts and smart Q&A, 24/7 non-stop for local commerce merchants.
Meituan Zhibo (Meituan AI Live) is the official AI digital human livestreaming platform from Meituan, built for local commerce merchants such as restaurants, service retail, and hotels. It lets merchants go live without hiring hosts, building studios, or buying professional hardware. Powered by Meituan's in-house digital human technology, merchants simply select their products and the platform automatically generates compelling sales scripts, synthesized into natural speech — enabling 3-minute setup and 24/7 non-stop livestreaming.
Key Features
- Go live in 3 minutes: No studio, no host recruitment, no professional hardware — pick your products and start broadcasting instantly.
- AI-generated scripts: Automatically draws on rich product, store, and promotion data to write sales talk tracks with natural voice synthesis; fully editable.
- AI smart Q&A: Deep understanding of products and customers delivers second-level answers about items, stores, and deals, helping convert more viewers.
- AI co-host: Intelligently senses marketing moments and assists with interaction and guidance during key periods.
- Rich avatars + AI decoration: High-quality digital human avatars and templates, with AI-generated storefronts that consistently reflect your brand identity.
- Deep platform integration: Tightly connected with Meituan's livestreaming system across broadcast setup, product configuration, shelf adjustments, and performance review.
Why It Stands Out
- Built for local commerce: Specially optimized for dining, service retail, and hospitality scenarios, close to real merchant operations.
- Breaks time and labor limits: Captures off-peak traffic across more operating hours for steadier, more efficient livestreaming.
- Official operational support: Onboarding guidance and issue support lower the barrier to digital human livestreaming.
- Public traffic exposure: High-quality digital human rooms may receive platform-level exposure to reach more potential customers.
Meituan AI Live won a 2026 digital human patent award and the China Multimedia Enterprise Innovation Technology Award, with live cases spanning food, fitness, cat cafés, hotels, and more.
