Token-Level Advertising: When AI Auctions Move Into the Answer Itself
Search Ads Are Dying. Token-Level Auctions Are the Successor Online advertising has run on one implicit axiom for thirty years: the ad slot exists first, and the auction decides who gets it. A rank on a search results page, an impression in a feed — these are pre-defined opportunities. Every advertiser strategy ever built assumes the slots are already there, waiting to be contested. That …


